Tendium

Product Marketing

• Launch GTM Strategy and the plan for how the product will be rolled out in DACH.
• Work closely with the commercial data team to identify entry points, messaging and what opportunities there are and continuously verify hypotheses by talking directly to customers and pilots.
• Build and maintain sustainable relationships with customers, industry experts, partners and key decision-makers across the public procurement sphere.
• Represent Tendium at trade fairs, conferences, and industry events, serving as an ambassador for our mission and solutions.
• Act as the 'glue' and collaborate closely with the product teams, sales, customer success and the creative team in marketing to incorporate market feedback and continuously enhance the customer experience and guide product and marketing priorities.
• Work with product teams to ensure the pricing and packaging model matches the customer's willingness to pay and market expectations.
• Utilize digital tools and CRM systems to analyze launch performance and key metrics such as lead conversion rates and CAC, continuously refining the strategy based on data and market feedback.
• Stay up to date on trends in public procurement, AI, and B2B SaaS, especially in the German speaking markets.

German speaking Go-to-Market Lead – DACH area