Operations

• Develop tools, materials, videos, demos, and workflows that improve conversion and support ARR growth.
• Partner with Sales, Product, Customer Success, and Executive Leadership to ensure alignment and impact.
• Build dashboards and reports on ROI, lead conversion, CAC, channel engagement, and other KPIs.
• Translate campaign, event, and market data into prioritized strategic decisions.
• Manage integrated initiatives connecting awareness, events, content, and sales.
• Conduct market intelligence: analyze competitors, trends, and customer behavior.
• Support Sales and Customer Success with enablement materials.
• Define and continuously refine Go-to-Market strategy: messaging, positioning, datasheets, sales decks, battlecards, and digital assets.
• Align Product and Sales with market needs, messaging, and pipeline.
• Plan and execute digital campaigns and ABM initiatives to generate qualified leads.
• Create and manage content (blog posts, whitepapers, videos, demos, podcasts) focused on product, TPCRM trends, and use cases.
• Plan and execute participation in key events (owned and third-party), ensuring brand impact and lead generation.
• Track pipeline metrics, campaign ROI, conversion funnel, and ARR impact, generating reports to support decision-making.

Marketing Strategy and Operations Lead

Senior Logistics Operations Supervisor

Operations Analyst

Assistente de Operações

Operations Assistant

Air Operations Analyst