Tenchi Security

Marketing Strategy and Operations Lead

Tenchi Security

full-time

Posted on:

Origin:  • 🇧🇷 Brazil

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Job Level

Senior

Tech Stack

CloudCyber SecurityGo

About the role

  • Develop tools, materials, videos, demos, and workflows that improve conversion and support ARR growth.
  • Partner with Sales, Product, Customer Success, and Executive Leadership to ensure alignment and impact.
  • Build dashboards and reports on ROI, lead conversion, CAC, channel engagement, and other KPIs.
  • Translate campaign, event, and market data into prioritized strategic decisions.
  • Manage integrated initiatives connecting awareness, events, content, and sales.
  • Conduct market intelligence: analyze competitors, trends, and customer behavior.
  • Support Sales and Customer Success with enablement materials.
  • Define and continuously refine Go-to-Market strategy: messaging, positioning, datasheets, sales decks, battlecards, and digital assets.
  • Align Product and Sales with market needs, messaging, and pipeline.
  • Plan and execute digital campaigns and ABM initiatives to generate qualified leads.
  • Create and manage content (blog posts, whitepapers, videos, demos, podcasts) focused on product, TPCRM trends, and use cases.
  • Plan and execute participation in key events (owned and third-party), ensuring brand impact and lead generation.
  • Track pipeline metrics, campaign ROI, conversion funnel, and ARR impact, generating reports to support decision-making.

Requirements

  • Education: Business Administration, Economics, Engineering, Marketing, or related fields.
  • Experience in B2B / SaaS / Enterprise companies.
  • Tools: CRM, Google Analytics, BI tools (e.g., Looker).
  • Experience in product marketing, demand generation, and digital campaigns.
  • Experience with goal-setting frameworks: OKRs, KPIs, Growth Metrics.
  • Familiarity with Revenue Marketing, ABM, and Go-to-Market practices.
  • Advanced English (Spanish a plus).