Country Study Operations Manager I
Parexel
Marketing Strategy and Operations Lead
Tenchi Security
full-time
Posted on:
Location: 🇧🇷 Brazil
Visit company websiteJob Level
Senior
Tech Stack
CloudCyber SecurityGo
About the role
- Develop tools, materials, videos, demos, and workflows that improve conversion and support ARR growth.
- Partner with Sales, Product, Customer Success, and Executive Leadership to ensure alignment and impact.
- Build dashboards and reports on ROI, lead conversion, CAC, channel engagement, and other KPIs.
- Translate campaign, event, and market data into prioritized strategic decisions.
- Manage integrated initiatives connecting awareness, events, content, and sales.
- Conduct market intelligence: analyze competitors, trends, and customer behavior.
- Support Sales and Customer Success with enablement materials.
- Define and continuously refine Go-to-Market strategy: messaging, positioning, datasheets, sales decks, battlecards, and digital assets.
- Align Product and Sales with market needs, messaging, and pipeline.
- Plan and execute digital campaigns and ABM initiatives to generate qualified leads.
- Create and manage content (blog posts, whitepapers, videos, demos, podcasts) focused on product, TPCRM trends, and use cases.
- Plan and execute participation in key events (owned and third-party), ensuring brand impact and lead generation.
- Track pipeline metrics, campaign ROI, conversion funnel, and ARR impact, generating reports to support decision-making.
Requirements
- Education: Business Administration, Economics, Engineering, Marketing, or related fields.
- Experience in B2B / SaaS / Enterprise companies.
- Tools: CRM, Google Analytics, BI tools (e.g., Looker).
- Experience in product marketing, demand generation, and digital campaigns.
- Experience with goal-setting frameworks: OKRs, KPIs, Growth Metrics.
- Familiarity with Revenue Marketing, ABM, and Go-to-Market practices.
- Advanced English (Spanish a plus).
