
Senior Growth Marketing Manager
Tempo Software
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Build, manage, and optimize the trial onboarding email flows using Braze to nurture users and increase trial-to-paid conversion rates.
- Design and implement in-app trial onboarding journeys using tools like Appcues and Chameleon to guide users through activation and adoption.
- Partner with Growth Product Managers to support key cross-sell initiatives with lifecycle campaigns.
- Monitor and analyze onboarding flows to identify friction points and areas for improvement, iterating based on data-driven insights to enhance conversion performance.
- Partner with Product Marketing and Product Management teams to ensure all onboarding content is accurate, engaging, and aligned with user needs.
- Work closely with the Creative team to develop visually compelling and brand-aligned imagery and assets for onboarding campaigns.
- Collaborate with RevOps and BI teams to ensure proper data integration, segmentation, and reporting, enabling personalized and effective onboarding experiences.
- Define and track KPIs for onboarding flows, including activation rates, conversion rates, and user engagement, to measure success and report results to key stakeholders.
Requirements
- 5+ years of experience in growth marketing, lifecycle marketing, or demand generation, preferably in a B2B SaaS environment.
- Hands-on experience with Braze, Appcues, Chameleon, Segment or similar tools.
- Experience optimizing onboarding flows and driving user activation and conversion.
- Familiarity with A/B testing methodologies and tools.
Benefits
- Remote First work environment
- Unlimited vacation in most of our locations!!
- Great benefits including health, dental, vision and savings plan.
- Perks such as training reimbursement, WFH reimbursement, and more.
- Diverse and dynamic teams with challenging and exciting work.
- An opportunity to have a real impact on our business.
- A great range of social activities (both in person and virtual).
- Optional in person meet-ups and the ability to travel to our international offices
- Employee referral program
- And so much more!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
growth marketinglifecycle marketingdemand generationonboarding optimizationA/B testing
Soft Skills
collaborationdata analysiscommunicationcreativity