tem

Demand Generation Marketer

tem

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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Salary

💰 £62,600 - £86,700 per year

About the role

  • Own tem's website as a commercial asset: the full conversion funnel from landing page to qualified lead.
  • Run a systematic CRO programme with a high pace of insight and evolution.
  • Build and maintain conversion funnel dashboards broken down by channel, segment, and product line.
  • Create and iterate campaign-specific landing pages to support product launches, broker onboarding, and enterprise lead gen.
  • Own paid digital channels end-to-end: strategy, execution, budget management, and performance reporting.
  • Run Google Ads (Search, Display, Performance Max) targeting brokers, SME decision-makers, and generators, with keyword strategy aligned to product launches and seasonal energy procurement cycles.
  • Run LinkedIn Ads (Sponsored Content, InMail, Conversation Ads) targeting broker principals, energy managers, and procurement leads.
  • Manage cross-platform retargeting to re-engage website visitors and nurture known contacts.
  • Steward paid media budget with weekly spend pacing and ROAS reporting. Recommend budget shifts based on performance data.
  • Work with Content and Brand on ad creative. Own the feedback loop between performance data and creative iteration.
  • Own keyword strategy, on-page optimisation, technical SEO (crawl management, indexation, schema markup, site architecture), and link building.
  • Commission SEO-driven content briefs to the Content team based on keyword gaps and search intent mapping.
  • Run regular AI visibility audits: query AI platforms with tem-relevant prompts and track whether tem appears in AI-generated responses.
  • Work with Content and Product Marketing to structure content for AI extractability: FAQ formats, direct answers, statistical claims with citations, structured data tables.

Requirements

  • 3+ years in a demand generation, performance marketing, or growth marketing role in B2B.
  • Strong hands-on experience with Google Ads and LinkedIn Ads, including managing five-figure monthly budgets and optimising for pipeline (not just clicks).
  • Solid technical and on-page SEO literacy. Experience with site architecture, schema markup, and content-led SEO strategies. Ability to use web and AI tools to optimise impact.
  • Hands-on CRO experience: you've run A/B tests and can design experiment roadmaps.
  • Advanced analytics user. Can build custom reports, set up conversion tracking, and troubleshoot attribution (doesn’t have to be GA).
  • Comfortable managing Framer and building landing pages without developer support.
  • Uses AI tools daily to accelerate work. Curious about GEO and willing to pioneer our approach.
  • Ability to use Claude, Gemini, or similar tools to write and deploy code (if you have a GitHub account, add it to your CV).
  • Can demonstrate consistent delivery and personal accountability in a fast-paced, sprint-based environment.
  • Bonus points: Experience in a fast-paced startup environment.
  • Familiarity with broker/channel marketing and partner ecosystems.
  • Experience with HubSpot Marketing Hub.
  • Basic HTML/CSS for landing page customisation.
  • Practical experience with GEO or AEO strategies (this is so new that hands-on experience is rare; genuine curiosity and willingness to experiment is the real requirement).
  • Experience managing agency relationships for paid media execution.
Benefits
  • Salary aligned to internal benchmarks and reviewed twice a year.
  • Stock options so everyone has ownership in our mission.
  • 25 days holiday plus public holidays. Swap public holidays for the ones that matter most to you, and enjoy your birthday off.
  • Remote first and flexible working, with clear core hours and no internal meetings on Friday afternoons.
  • Home working and wellbeing budgets:
  • Up to £1,200 or €1,200 per year for your remote setup.
  • Up to £150 or €150 per month for wellbeing.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google AdsLinkedIn AdsCROSEOA/B testinganalyticsHTMLCSSGEO strategiesAEO strategies
Soft Skills
personal accountabilitycuriosityadaptabilitycommunicationcollaborationproblem-solvingtime managementcreativitystrategic thinkingdata-driven decision making