TelyRx

Ecommerce

• Author the experience brief from the persona of record, and commission the build from Engineering.
• Own conversion rate and lift by surface, and run the experimentation program through the Manager, CRO and Experimentation.
• Own PDP, checkout, refill, and win-back surfaces, and the personalization and content that lift them.
• Own the martech, tags, and conversion tracking the paid and organic engines run on.
• Lead Content Experience, SEO and Organic Growth, UX, and the Personalization and Lifecycle Lead.
• Partner with BI on the measurement truth that judges each surface, and with Commercial on the briefs.
• Keep the capability built once and reusable, so Commercial pulls it rather than rebuilding it.
• Grow the experimentation muscle and the team, so win rate and bench both compound.

Vice President, Digital Experience