Vice President, Digital Experience

TelyRx

Vice President of Digital Experience at TelyRx leading acquisition-to-conversion across patient-facing surfaces. Authoring experience briefs and managing cross-functional teams for digital healthcare services.

Posted 7/14/2026full-timeSeattle • Washington • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading digital experience initiatives, conversion optimization, and experimentation programs, with a strong focus on personalization and lifecycle management. Proven ability to build and lead cross-functional teams in UX, content, and SEO to drive measurable growth in consumer platforms.

Highest-signal resume keywords

Digital Experience LeadershipCRO Program ManagementEnd-to-End Lifecycle OwnershipTeam Building Across UX and SEOCapability Versus Outcome Model

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Conversion Rate OptimizationExperimentation Program ManagementPersonalization StrategyContent ManagementSEO Best PracticesUser Experience DesignData AnalysisLifecycle MarketingDigital Product ManagementMartech Implementation

Soft Skills

CollaborationLeadershipStrategic ThinkingCommunicationProblem Solving

Tools & Technologies

Analytics ToolsA/B Testing SoftwareContent Management SystemsMarketing Automation PlatformsConversion Tracking Tools

Industry Keywords

DTCConsumer PlatformHealthcare ExperiencePharmacy ExperienceRegulated Consumer Experience

About the role

Key responsibilities & impact

Author the experience brief from the persona of record, and commission the build from Engineering.
Own conversion rate and lift by surface, and run the experimentation program through the Manager, CRO and Experimentation.
Own PDP, checkout, refill, and win-back surfaces, and the personalization and content that lift them.
Own the martech, tags, and conversion tracking the paid and organic engines run on.
Lead Content Experience, SEO and Organic Growth, UX, and the Personalization and Lifecycle Lead.
Partner with BI on the measurement truth that judges each surface, and with Commercial on the briefs.
Keep the capability built once and reusable, so Commercial pulls it rather than rebuilding it.
Grow the experimentation muscle and the team, so win rate and bench both compound.

Requirements

What you’ll need

Led digital experience, conversion, or product for a DTC or consumer platform.
Ran a CRO or experimentation program and moved a conversion metric.
Owned PDP, checkout, or lifecycle surfaces end to end.
Built and led a team across UX, content, SEO, and experimentation.
NICE-TO-HAVES Healthcare, pharmacy, or regulated consumer experience.
Worked in a capability-versus-outcome model, serving outcome owners from a shared capability.

Benefits

Comp & perks

Health, dental, vision
PTO, parental leave, and other benefits