Own end-to-end 1:1 campaign execution including quarterly planning, briefing, reporting, testing, and optimization
Drive targeted campaigns across multiple channels that deliver personalized customer experiences
Rally cross-functional teams to deliver campaigns that align with segment-specific strategies and business objectives
Develop and execute sophisticated customer journey strategies that drive conversion and customer satisfaction
Develop, maintain, and continuously optimize campaign landing pages to maximize conversion performance
Use A/B testing and customer insights to improve conversion rates and customer experience
Ensure seamless customer experiences from initial touchpoint through landing page to conversion
Collaborate with creative and development teams to enhance landing page effectiveness
Navigate record contention discussions and drive resolution on competing priorities
Advocate for optimal record allocation based on segment performance and opportunity analysis
Build and maintain comprehensive reporting on 1:1 campaign performance across all channels
Provide actionable insights and recommendations for continuous improvement

Requirements

3-5 years of work experience in marketing execution within telecommunications or technology industry
Experience leading 1:1 campaigns (EM, SMS, DM, Push, and OB campaigns), personalization strategies, and customer journey optimization
Expertise developing campaign strategies and rallying cross-functional teams to bring them to market
Knowledge of the Google suite of applications, notably Slides and Sheets
Work experience with data visualization tools (Tableau and Domo)
Proven ability to lead cross-functional teams to drive targeted 1:1 campaigns and deliver results
Skill in using data and insights to optimize performance and inform decision-making
Focus on personalization and journey optimization to enhance customer experience
Strong project management and execution capabilities to manage multiple priorities
Ability to develop customer journey strategies that deliver the right message to the right customer at the right time

Benefits

Comprehensive total rewards package highlighting competitive salary and bonus structures
Minimum 3 weeks of vacation
Flexible benefits plan to meet the needs of you and your family
Flexibility to work in-office, virtually or a combination of both
Generous company matched pension and share purchase programs
Opportunity to give back to communities in which we work, live and serve
Career growth and learning & development opportunities to develop your skills
And much more …

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

campaign executioncustomer journey optimizationA/B testingdata visualizationpersonalization strategiesreportingconversion performancecustomer insightsproject managementperformance optimization

Soft Skills

collaborationleadershipcommunicationproblem-solvingstrategic thinkingadaptabilityanalytical thinkingtime managementcross-functional teamworkcustomer focus