TELUS

Marketing Communications Manager, Customer Lifecycle Marketing

TELUS

full-time

Posted on:

Location Type: Hybrid

Location: Toronto • Canada

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Salary

💰 CA$70,000 - CA$120,000 per year

About the role

  • Develop and execute regional mass and lifecycle marketing strategies that drive customer acquisition, revenue growth, and long-term engagement
  • Lead strategic planning and performance across inbound and outbound channels, ensuring alignment to business targets and strategic pillars
  • Build and maintain audience segmentation frameworks and journey-based messaging strategies that align message, timing, and channel to each stage of the customer lifecycle
  • Connect retail store initiatives with broader marketing programs to deliver a unified omnichannel experience
  • Manage end-to-end campaign execution—from brief and creative development through launch, optimization, and post-campaign analysis
  • Own and monitor KPIs across awareness, engagement, acquisition, retention, and channel performance; generate insights and recommend optimizations based on trends and outcomes
  • Identify and scope new opportunities across segmentation, content, creative, and testing (including A/B experimentation) to continuously improve performance
  • Partner closely across marketing, business, and product teams to ensure seamless campaign delivery and alignment on shared objectives

Requirements

  • 5+ years of progressive experience in marketing operations, product strategy, or program management with a proven track record of taking end-to-end ownership of complex initiatives and driving measurable business results
  • Strong analytical and business acumen with demonstrated ability to leverage data to build robust business cases, quantify ROI, and guide strategic investment decisions
  • Comfort operating in ambiguity and a proven ability to thrive in fast-paced, dynamic environments where priorities shift and rapid decision-making is required
  • Executive presence and communication excellence with the ability to craft compelling narratives, influence senior leadership, and gain buy-in across diverse stakeholder groups
  • Cross-functional leadership capabilities with a track record of driving alignment, managing competing priorities, and delivering outcomes across all levels of the organization
Benefits
  • Comprehensive total rewards package highlighting competitive salary and bonus structures
  • Minimum 3 weeks of vacation
  • Flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
  • And much more …
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategiesaudience segmentationcampaign executionA/B testingdata analysisKPI monitoringcustomer acquisitionrevenue growthlifecycle marketingperformance optimization
Soft Skills
analytical skillsbusiness acumencommunication excellenceexecutive presencecross-functional leadershipinfluenceadaptabilitydecision-makingstakeholder managementstrategic thinking