TELUS

Marketing Manager – Omni-channel Strategy, Enablement

TELUS

full-time

Posted on:

Location Type: Office

Location: Toronto • Canada

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Salary

💰 CA$70,000 - CA$120,000 per year

About the role

  • Develop community attack playbook using appropriate channels
  • Optimize GTM performance across all channels
  • Create omnichannel strategies to maximize impact
  • Ensure experience consistency across all touchpoints
  • Create holistic view of event and activation calendar
  • Prioritize, coordinate, and enable community events and activities
  • Manage local activation in Falcon communities
  • Coordinate launches and local initiatives
  • Ensure cross-functional alignment and coordination
  • Coordinate with channel, product, and operations teams
  • Facilitate collaboration between different functions
  • Manage interdependencies between initiatives
  • Develop playbooks
  • Create and manage training cadence
  • Attend training and support field sales teams
  • Coordinate marketing assets for channels, partners, influencers
  • Develop social selling strategies
  • Create social media playbooks
  • Develop campaigns, rallies, scripts, etc.

Requirements

  • Bachelor's degree in marketing, commerce, communication, or related field
  • Minimum 5-7 years of experience in marketing, channel management, or commercial activation
  • Demonstrated experience in event management and local activation
  • Knowledge of omnichannel strategies and digital sales transformation
  • Experience in cross-functional coordination
  • Experience with project and event management tools
  • Knowledge of CRM systems and marketing platforms
  • Data analysis and performance measurement skills
  • Experience with collaboration and communication tools
  • Excellent communication skills
  • Ability to work in teams and collaborate with multiple departments
  • Organized, meticulous, and detail-oriented
  • Creativity and ability to propose innovative ideas
  • Adaptability and change management
  • Bilingual in English and French
Benefits
  • Comprehensive total rewards package highlighting competitive salary and bonus structures
  • Minimum 3 weeks of vacation
  • Flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
event managementchannel managementomnichannel strategiesdigital sales transformationdata analysisperformance measurementsocial selling strategiesproject managementmarketing asset coordinationtraining development
Soft Skills
communicationcollaborationorganizationcreativityadaptabilitydetail-orientedteamworkcross-functional coordinationinnovationchange management