Manager, Content & Demand Generation
TELUS
full-time
Posted on:
Location Type: Hybrid
Location: Toronto • Canada
Visit company websiteExplore more
Salary
💰 CA$109,000 - CA$202,000 per year
About the role
- Lead the development and execution of content marketing and campaign strategies that drive demand for direct to consumer products and services
- Manage and optimize the content calendar, production workflows, and agency relationships to deliver on our plans
- Design and optimize nurture sequence strategies to drive qualified leads through the conversion funnel
- Manage end to end content creative development and approval workflow ensuring brand consistency and stakeholder alignment from ideation through to final delivery
- Oversee campaign performance, analysis, and reporting to executive audiences
Requirements
- 10+ years experience in a marketing communications related role
- Post-secondary degree or equivalent experience
- Proven expertise driving results in a B2C environment
- Experience influencing decision making across diverse business teams
- Strong business acumen with an ability to evaluate ideas against business needs and success criteria
- Familiarity with the Health industry considered an asset
- Demonstrated experience in digital campaign management is highly valued
- Advanced knowledge of English is required because you will most of the time interact in English with external parties (clients, suppliers, candidates, external partners, etc.).
Benefits
- Comprehensive total rewards package highlighting competitive salary and bonus structures
- Minimum 3 weeks of vacation
- Flexible benefits plan to meet the needs of you and your family
- Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
- Generous company matched pension and share purchase programs
- Opportunity to give back to communities in which we work, live and serve
- Career growth and learning & development opportunities to develop your skills
- And much more …
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content marketingcampaign strategiesnurture sequence strategiesdigital campaign managementcontent calendar managementproduction workflowsperformance analysisreporting
Soft Skills
leadershipinfluencing decision makingbusiness acumenstakeholder alignmentcommunication
Certifications
post-secondary degree