Lead PMO marketing initiatives, strategic planning, and market excellence programs
Drive program/project implementation and deployment across Ontario regions
Conduct comprehensive community analysis, selection, and prioritization
Manage unified Go-To-Market (GTM) yearly and quarterly planning initiatives
Oversee budget and performance management in collaboration with national teams, including gating KPIs, channel targets, product performance, orders/GA, and yield metrics
Design and maintain community performance and GTM dashboards
Develop and test hypotheses to explain market performance and customer behavior
Take initiative to develop and execute client and market research programs to address identified issues and influence corporate strategy
Conduct community GTM deep-dives, delivering insights and actionable data to orient strategy and monitor performance
Prepare executive presentations
Develop, communicate, and promote actionable research recommendations and KPI reporting to all levels of management
Communicate financial impact of recommendations and downstream effects on products and services
Calculate and report ROI on GTM events and initiatives
Drive a high-performing, highly engaged workforce through effective leadership activities
Implement measurable engagement and recognition programs
Ensure completion of quality performance processes and knowledge transfer
Define and prioritize information needs while managing multiple complex projects

Requirements

Bachelor's degree in Business, Marketing, Statistics, Economics, or related field
5+ years of experience in market research, business intelligence, or strategic planning
2+ years of people leadership experience
Advanced proficiency in developing and executing market research programs to influence corporate strategy
Expert-level skills in data analysis, statistical modeling, and hypothesis testing
Proven ability to develop and communicate actionable research recommendations and KPI reporting to all management levels
Strong financial acumen with ability to articulate business cases and ROI
Advanced Excel, PowerPoint, and data visualization skills
Experience with dashboard development and BI tools (Tableau, Power BI, or similar)
Exceptional presentation and communication skills for executive-level audiences
Proven ability to manage multiple complex projects simultaneously
Strategic thinking with strong problem-solving capabilities
Nice to Have: MBA or Master's degree in related field
Experience in telecommunications or technology industry
Knowledge of fibre network deployment and infrastructure planning
Familiarity with Go-To-Market strategy development
Experience with survey design and primary research methodologies
Project Management Professional (PMP) certification
SQL or other data querying languages

Benefits

Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
Flexibility to work in-office, virtually or a combination of both
Generous company matched pension and share purchase programs
Opportunity to give back to communities in which we work, live and serve
Career growth and learning & development opportunities to develop your skills
And much more …

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

market researchbusiness intelligencestrategic planningdata analysisstatistical modelinghypothesis testingKPI reportingdashboard developmentSQLsurvey design

Soft Skills

leadershipcommunicationstrategic thinkingproblem-solvingpresentation skillsfinancial acumeninitiativeengagementcollaborationproject management

Certifications

Project Management Professional (PMP)Bachelor's degreeMBA or Master's degree