TELUS Digital

Manager, Digital Marketing – Adobe

TELUS Digital

full-time

Posted on:

Location Type: Hybrid

Location: Durham • Massachusetts • North Carolina • United States

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Salary

💰 $125,000 - $161,000 per year

About the role

  • You’ll lead complex strategy and execution projects, implementing, integrating, orchestrating, and optimizing clients’ MarTech stack, with a focus on the Adobe ecosystem
  • You’ll drive ongoing client success and satisfaction by determining the scope of various engagements and communicating regularly with various stakeholders
  • You’ll coach project teams and manage teammates to ensure client success, with a specific emphasis on leveraging Adobe Experience Platform applications.
  • You’ll lead discovery engagements to learn our clients’ business goals and determine their optimal marketing tech stacks, particularly focusing on the implementation and utilization of Adobe Experience Platform applications.
  • You’ll train clients on how to use their marketing technology stack, including Adobe tools, and advise on best practices for optimization and scaling
  • You’ll lead ongoing marketing service engagements with clients, including push and email campaigns, outcomes-based analytics, and data reporting to demonstrate ROI
  • You’ll resolve a wide range of customer inquiries from basic education to technical operations, specifically related to Adobe Experience Platform applications
  • You’ll develop and launch multi-channel marketing strategies to improve engagement, conversion, and retention metrics, leveraging Adobe Experience Platform applications
  • You’ll analyze integrated marketing performance by audience segment and make adjustments to optimize customer experience, personalization, and relevance, using insights from Adobe Experience Platform applications.
  • You’ll travel to client offices as needed (10-15 %)

Requirements

  • 5+ years of professional experience in a client-facing marketing strategy role, with extensive experience in Adobe Experience Platform applications (AEP, CDP, AJO, CJA).
  • Demonstrated proficiency in deploying campaigns in customer engagement platforms
  • Experience successfully developing and leading multi-phase projects with diverse stakeholders, particularly those involving Adobe Experience Platform (AEP) applications.
  • You’ve led diverse, cross-functional teams and have coached and mentored team members
  • Excellent written and verbal communication skills
  • You’ve successfully planned and deployed integrated digital marketing or communications campaigns to drive acquisition, increase retention, or improve customer long-term value, utilizing Adobe Experience Platform (AEP) applications.
  • Extensive knowledge of data-driven marketing practices: audience segmentation, personalization, retargeting, exclusions, etc., with a focus on Adobe Experience Platform (AEP) applications
  • You can present complex ideas to clients and team members in a compelling and energetic way
  • You’re empathetic to client needs and can help find solutions if problems arise, especially those related to Adobe Experience Platform (AEP) applications.
Benefits
  • Equal Opportunity Employer
  • Creating a diverse and inclusive workplace
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Adobe Experience Platformcustomer engagement platformsmulti-channel marketing strategiesaudience segmentationpersonalizationretargetingdata reportingcampaign deploymentanalyticsmarketing technology optimization
Soft Skills
client-facingcoachingmentoringcommunicationproblem-solvingteam leadershipstakeholder managementempathypresentation skillsstrategic thinking