TELUS Digital

Senior Digital Marketing Engineer

TELUS Digital

full-time

Posted on:

Location Type: Hybrid

Location: BostonMassachusettsNorth CarolinaUnited States

Visit company website

Explore more

AI Apply
Apply

Salary

💰 $135,000 - $155,000 per year

Job Level

About the role

  • Conduct discovery engagements to determine a client’s optimal marketing tech stack and architecture within the Adobe Experience Platform ecosystem.
  • Lead complex business/technical integrations across a variety of client apps and MarTech tools, including CDP, CEP, CRM, MMP, product analytics, and loyalty, with a strong emphasis on Adobe Experience Platform applications.
  • Create technical documentation for engineers that outlines and communicates specific project needs by sprint, following agile frameworks.
  • Drive ongoing client success and satisfaction by determining the scope of various engagements, communicating regularly with stakeholders, and understanding business goals and technology infrastructure.
  • Train clients on how to maximize the potential of their mobile growth stack, with a focus on AEP, AJO, CJA, Adobe Campaign, and advising on technical and operational best practices.
  • Manage ongoing marketing service engagements, outcomes-based analytics, and data reporting to demonstrate ROI for clients.
  • Calibrate technology platforms to align with business metrics, including audience segmentation, analytics dashboards, email automation, and more.
  • Resolve a wide range of customer needs, from basic education to technical enablement to tactical operations, especially within the Adobe Experience Platform ecosystem.
  • Develop relationships with mobile technology vendors to foster strong partnerships and develop customized solutions for clients.

Requirements

  • Advanced knowledge of various growth tools across the MarTech landscape, such as Adobe Campaign, Braze, Marketo, Segment, mParticle, Branch, Appsflyer, Amplitude, Salesforce Marketing Cloud, and Punchh.
  • Adobe Experience Platform (AEP), Customer Data Platform (CDP), Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA) are required.
  • Deep expertise in the design, implementation, integration, and maintenance of best practices and ideal architecture for a company’s MarTech stack, with a focus on the Adobe Experience Platform.
  • EITHER a Master's Degree in engineering, computer science, information technology, marketing, or other closely related fields with 2+ years of experience OR a Bachelor's Degree with 3+ years of experience OR 6+ years of professional experience in a relevant position.
  • Experience with data planning, orchestrating client data, integrating with data warehouses (e.g., Snowflake, AWS, Google Cloud Platform, BigQuery, etc.), and BI tools (e.g., Looker), and advanced reporting.
  • Demonstrated ability to successfully develop and lead multi-phase projects with a cross-functional group of stakeholders across the client organization.
  • Strong consultative skills, including exceptional written and verbal communication, in a client-facing technical, strategic, or account manager role.
  • Proven success leading diverse teams to deliver on project work while mentoring colleagues to develop their professional skills.
  • Advanced knowledge of data-driven marketing best practices: audience segmentation, personalization, retargeting, automation, etc.
Benefits
  • Equal Opportunity Employer
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Adobe Experience PlatformCustomer Data PlatformAdobe Journey OptimizerCustomer Journey Analyticsdata planningdata integrationdata reportingaudience segmentationautomationadvanced reporting
Soft Skills
consultative skillswritten communicationverbal communicationclient-facingproject managementstakeholder engagementmentoringcross-functional collaborationclient successtechnical enablement