
Senior Digital Marketing Engineer
TELUS Digital
full-time
Posted on:
Location Type: Hybrid
Location: Boston • Massachusetts • North Carolina • United States
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Salary
💰 $135,000 - $155,000 per year
Job Level
Tech Stack
About the role
- Conduct discovery engagements to determine a client’s optimal marketing tech stack and architecture within the Adobe Experience Platform ecosystem.
- Lead complex business/technical integrations across a variety of client apps and MarTech tools, including CDP, CEP, CRM, MMP, product analytics, and loyalty, with a strong emphasis on Adobe Experience Platform applications.
- Create technical documentation for engineers that outlines and communicates specific project needs by sprint, following agile frameworks.
- Drive ongoing client success and satisfaction by determining the scope of various engagements, communicating regularly with stakeholders, and understanding business goals and technology infrastructure.
- Train clients on how to maximize the potential of their mobile growth stack, with a focus on AEP, AJO, CJA, Adobe Campaign, and advising on technical and operational best practices.
- Manage ongoing marketing service engagements, outcomes-based analytics, and data reporting to demonstrate ROI for clients.
- Calibrate technology platforms to align with business metrics, including audience segmentation, analytics dashboards, email automation, and more.
- Resolve a wide range of customer needs, from basic education to technical enablement to tactical operations, especially within the Adobe Experience Platform ecosystem.
- Develop relationships with mobile technology vendors to foster strong partnerships and develop customized solutions for clients.
Requirements
- Advanced knowledge of various growth tools across the MarTech landscape, such as Adobe Campaign, Braze, Marketo, Segment, mParticle, Branch, Appsflyer, Amplitude, Salesforce Marketing Cloud, and Punchh.
- Adobe Experience Platform (AEP), Customer Data Platform (CDP), Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA) are required.
- Deep expertise in the design, implementation, integration, and maintenance of best practices and ideal architecture for a company’s MarTech stack, with a focus on the Adobe Experience Platform.
- EITHER a Master's Degree in engineering, computer science, information technology, marketing, or other closely related fields with 2+ years of experience OR a Bachelor's Degree with 3+ years of experience OR 6+ years of professional experience in a relevant position.
- Experience with data planning, orchestrating client data, integrating with data warehouses (e.g., Snowflake, AWS, Google Cloud Platform, BigQuery, etc.), and BI tools (e.g., Looker), and advanced reporting.
- Demonstrated ability to successfully develop and lead multi-phase projects with a cross-functional group of stakeholders across the client organization.
- Strong consultative skills, including exceptional written and verbal communication, in a client-facing technical, strategic, or account manager role.
- Proven success leading diverse teams to deliver on project work while mentoring colleagues to develop their professional skills.
- Advanced knowledge of data-driven marketing best practices: audience segmentation, personalization, retargeting, automation, etc.
Benefits
- Equal Opportunity Employer
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Adobe Experience PlatformCustomer Data PlatformAdobe Journey OptimizerCustomer Journey Analyticsdata planningdata integrationdata reportingaudience segmentationautomationadvanced reporting
Soft Skills
consultative skillswritten communicationverbal communicationclient-facingproject managementstakeholder engagementmentoringcross-functional collaborationclient successtechnical enablement