Product Marketing Manager
TECTRAN Manufacturing Inc
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Develop and lead the vision for successfully launching and managing innovative products and services.
- Responsible as the primary resource to develop and execute product launch strategies, sales programs, and sales & marketing communications for the breadth of Tramec products offered to the Heavy Duty Marketplace.
- Oversee the entire product life cycle from concept to launch, conducting market research and competitor analysis, and developing product requirements.
- Gather and understand customer needs and market trends, and collaborate effectively with stakeholders.
- Drive & support new sales programs in targeted markets & product areas.
- Outline and develop Tramec’s key sales messages across product lines.
- Engage with Tramec’s sales team focused on supporting product and program marketing initiatives.
- Provide market and customer insight to assist with product vision, roadmaps, and growth opportunities.
- Analyze sales program performance and provide insights to guide future implementation.
- Develop go-to-market strategies for product launches.
- Coordinate with cross-functional teams to ensure successful execution of product launches.
- Work with stakeholders to ensure products meet customer needs and business objectives.
- Analyze and monitor product financial performance results and provide feedback to stakeholders.
- Monitor competitive landscape and adjust product strategy accordingly.
- Establish sales program KPIs and track progress.
- Actively participate in implementing pricing strategies and managing product profitability.
- Ensure customers’ needs are central to product engineering and design activities.
Requirements
- Bachelor’s degree preferred.
- 10+ years of cumulative outside sales and product management in the commercial vehicle industry.
- 5+ years of experience in outside sales, including a working understanding of the various market and customer channels present in the commercial vehicle products industry.
- Understanding of product life cycle management, commercial program management, and strong understanding of the application of Tramec’s products on customer’s equipment.
- Ability to coordinate and lead successful product launches.
- Strong understanding of product design principles, conducting customer needs assessments, and evolving products and programs with industry trends.
- Excellent communication, organizational, and analytical skills.
- Experience at coordinating and collaborating on projects that include multi-departmental team members.
- Ability to work independently and collaboratively in a fast-paced environment.
- Ability to prioritize tasks and manage multiple projects simultaneously.
- Understanding of data analysis tools and techniques.
- Willing to travel up to 60% in support of customer & supplier meetings, and to support Tramec at industry trade shows.
- Ability to lift up to 50 lbs.
- It's preferable that the ideal candidate reside within driving distance of a physical Tramec location, to act as a home hub, but is not required.
Benefits
- Medical & prescription coverage, including a high-cost specialty drug program (potential for $0 cost)
- Surgery & imaging program (potential for $0 cost)
- Dental and vision insurance
- Company-paid life insurance
- Company-matched 401(k)
- Paid vacation and 10 paid holidays (including your birthday)
- On-demand pay (any day can be payday)
- $500 employee referral bonus
- $500 wellness visit drawing
- Gym membership credit
- Short- and long-term disability
- Tuition reimbursement and internal training opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product managementproduct life cycle managementmarket researchcompetitor analysissales program developmentgo-to-market strategiesdata analysisproduct design principlescustomer needs assessmentsales program KPIs
Soft Skills
communicationorganizationalanalyticalcollaborationindependenceprioritizationproject managementleadershipcustomer focusadaptability
Certifications
Bachelor’s degree