TECTRAN Manufacturing Inc

Product Marketing

• Develop and lead the vision for successfully launching and managing innovative products and services.
• Responsible as the primary resource to develop and execute product launch strategies, sales programs, and sales & marketing communications for the breadth of Tramec products offered to the Heavy Duty Marketplace.
• Oversee the entire product life cycle from concept to launch, conducting market research and competitor analysis, and developing product requirements.
• Gather and understand customer needs and market trends, and collaborate effectively with stakeholders.
• Drive & support new sales programs in targeted markets & product areas.
• Outline and develop Tramec’s key sales messages across product lines.
• Engage with Tramec’s sales team focused on supporting product and program marketing initiatives.
• Provide market and customer insight to assist with product vision, roadmaps, and growth opportunities.
• Analyze sales program performance and provide insights to guide future implementation.
• Develop go-to-market strategies for product launches.
• Coordinate with cross-functional teams to ensure successful execution of product launches.
• Work with stakeholders to ensure products meet customer needs and business objectives.
• Analyze and monitor product financial performance results and provide feedback to stakeholders.
• Monitor competitive landscape and adjust product strategy accordingly.
• Establish sales program KPIs and track progress.
• Actively participate in implementing pricing strategies and managing product profitability.
• Ensure customers’ needs are central to product engineering and design activities.

Product Marketing Manager