Develop differentiated positioning and messaging frameworks across the full spectrum of solutions. Leverage messaging in all GTM activities and enable the GTM team with key points.
Partner with Product Management to translate complex capabilities AI, automation, integration, and analytics into clear customer value with proven value.
Define product packaging and positioning recommendations in collaboration with product, sales, and sales engineering to ensure a smooth GTM motion.
Own brand narrative alignment across campaigns, website, sales decks, webinars, and analyst communications.
Leverage sales analytics, win/loss interviews, AI and market trends to create competitive playbooks and messaging to leverage across the GTM team.
Drive launch strategy and GTM execution across channels—digital, influencer, events.
Manage product release communications and ensure readiness across all teams.
Strong understanding of analytics and ROI measurement in GTM campaigns.
Track industry influencers, support analyst briefings and manage product-related submissions for market reports and awards.
Maintain a continuous feedback loop with customers and prospects to surface insights on needs, perceptions, and competitive dynamics.
Develop buyer personas and map customer journeys across segments.
Represent the brand as a subject-matter expert in customer and industry events, coordinate with product and customer success for the Customer Advisory Council.
Strategic oversight of webinar, video testimonial, animation and other voice the customer content.
Work with internal resources and agencies to produce compelling, multi-media content to amplify the voice of the customer across all channels.
Build and deliver training content for sales, SDRs, and partners to cover product knowledge, customer proof points, competitive positioning, and objection handling.
Create and maintain a best-in-class enablement library including playbooks, battlecards, demo scripts, and one-pagers.
Lead launch enablement for new product capabilities and features.
Partner with Sales Leadership on pipeline acceleration programs.

Requirements

5-8+ years in product marketing in B2B SaaS with a focus on IT Service Management
Strong grasp of ITIL concepts, service workflows, and the competitive landscape
Proven experience crafting compelling messaging, positioning, and go-to-market strategies.
Strong use of AI-enabled tools for insights, analytics and artifact creation.
Demonstrated success in sales enablement including training and tools development.
Expertise in thought leadership and emerging market trends
Outstanding presentation skills: comfortable on camera and in front of large audiences.
Creative, data-driven thinker with excellent project management and leadership skills.

Benefits

Competitive compensation that reflects employees’ skills and contributions.
Comprehensive health insurance plans.
Wellness programs that promote physical and mental well-being.
Traditional and Roth 401(k) savings options with company match.
Remote-first with flexible working hours.
Prioritized work-life balance, with 15 observed days off in addition to PTO.
Family-friendly policies including paid parental leave.
Paid life insurance, short-term, and long-term disability insurance.
Regular acknowledgement of achievements with recognition programs.
Counseling services and resources for personal and professional challenges.
Transparent communication about company goals, strategy, and performance.
Regular feedback sessions and performance reviews.
Anti-bias and anti-harassment training programs.
Trust and autonomy in decision-making within your role.
Work environment that encourages you to be your authentic self.
Flat management structure with approachable leaders who want to hear your feedback.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketinggo-to-market strategiesmessagingpositioningsales enablementanalyticsAI-enabled toolsproject managementITIL conceptsservice workflows

Soft Skills

presentation skillsleadership skillscreative thinkingdata-driven thinkingcommunication skillscollaborationcustomer insightsstrategic oversighttraining developmentfeedback management