Team Liquid

Marketing

• Develop seasonal marketing campaigns that promote apparel launches and strengthen brand storytelling.
• Create mood boards and visual direction that translate brand concepts into marketing assets.
• Define marketing assets required across channels, including paid media advertisements, social content, and campaign visuals.
• Coordinate production logistics for content shoots and represent the apparel team during production.
• Ensure garments are styled accurately and that campaign assets meet brand quality standards.
• Coordinate apparel-related events such as pop-ups and collection launches.
• Work with the Internal Talent Team to coordinate creator participation in apparel campaigns.
• Ensure creators receive the appropriate products on schedule and align with campaign posting timelines.
• Identify emerging creators whose audiences align with the apparel brand aesthetic.
• Work with social media teams on engagement-focused campaigns.
• Contribute to email and SMS marketing initiatives by coordinating copy and creative.
• Monitor fashion, anime culture, and digital trends to inform campaign direction.
• Coordinate marketing initiatives across the Design, Growth, and Talent teams.
• Manage marketing budgets carefully and monitor campaign costs.
• Review campaign performance metrics to identify which creative approaches are performing effectively.

Apparel Marketing Manager