Executive Director, Performance Marketing, Social Commerce

Team Beachbody

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Salary

💰 $178,900 - $220,000 per year

Job Level

Lead

About the role

  • Define the vision, strategy, and operating model for growth across direct response channels, creator-led performance marketing, affiliate, TikTok Shop, and performance creative
  • Own the investment strategy and performance outcomes across the full-funnel DTC media portfolio
  • Set execution standards across channels, including bidding strategy, audience segmentation, value-based optimization, creative testing velocity, prospecting and retargeting structure, and dynamic budget allocation
  • Lead the strategy for high-velocity performance creative across paid social, video, audio, and creator-driven formats
  • Own media investment planning and forecasting, including annual and quarterly budget allocation, pacing, and performance management
  • Partner closely with e-commerce and onsite merchandising teams to improve acquisition-to-conversion performance
  • Partner with peers in the Data and Analytics team to drive testing and measurement strategy across channels
  • Scale creator and partner channel performance across affiliate and influencer programs
  • Lead social commerce expansion with a mandate to build TikTok Shop into a meaningful revenue channel
  • Oversee agencies, media partners, and internal teams with clear operating cadence

Requirements

  • 10+ years in growth and paid media
  • 8+ years owning multi-channel acquisition for a Shopify-based DTC business (fitness, fashion, or personal care/CPG preferred)
  • Experience managing paid media budgets exceeding $30M annually
  • Experience leading cross-channel teams with 3+ direct reports
  • Proven track record managing diversified paid media portfolios across Meta, TikTok, Google (Search, Shopping, YouTube), CTV, affiliate, influencer, and emerging channels such as Amazon, Snap, Pinterest, or OOH
  • Experience partnering closely with analytics teams using MMM, MTA, and incrementality testing to inform channel strategy, budget allocation, and investment decisions
  • Experience scaling social commerce, including direct ownership of TikTok Shop growth through merchandising strategy, creator activation, offer design, and paid amplification
  • Deep understanding of DTC unit economics and growth levers, including CAC, MER, ROAS, LTV, payback, CVR, AOV, and cohort retention
  • Demonstrated ability to manage eight-figure marketing budgets while balancing efficient acquisition with long-term customer value
  • Omnichannel marketing experience preferred, including exposure to retail and marketplace environments
  • Strong cross-functional leadership with the ability to partner effectively across e-commerce, creative, analytics, product, and agency partners.
Benefits
  • Comprehensive benefits suite
  • Annual bonus opportunity
  • Employee stock purchase plan
  • 401k plan with company match
  • 12-week Maternity/Paternity Leave paid at 100%
  • Employee perks & discounts
  • Training & career development
  • Generous PTO
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth marketingpaid media managementmulti-channel acquisitionbudget managementperformance marketingaudience segmentationvalue-based optimizationcreative testingDTC unit economicsincrementality testing
Soft Skills
cross-functional leadershipstrategic visioncollaborationperformance managementcommunicationteam managementpartneringexecution standardsanalytical thinkingproblem-solving