Team 201

Marketing Operations

• Manage multi-channel marketing campaigns for clients with a strong emphasis on email marketing performance, deliverability, personalization, and segmentation
• Use AI to streamline and elevate campaign workflows—content generation, segmentation logic, subject line testing, send-time optimization, and performance analysis
• Own the strategy and maintenance of client martech stacks (e.g., HubSpot, Salesforce, Pardot, Marketo), ensuring seamless integration and automation across platforms
• Architect lead management systems including lifecycle stages, scoring, routing, and attribution models—where relevant for campaign strategy
• Collaborate closely with creative, strategy, and analytics teams to deliver high-performing programs across client accounts
• Establish agency-wide best practices and templates for campaign setup, QA, documentation, and post-campaign analysis
• Lead the development and execution of the agency’s internal AI strategy—evaluating tools, designing processes, and enabling team adoption across client services, campaign execution, and reporting
• Stay on top of AI and martech trends to bring innovative ideas and efficiencies into our work
• Develop and lead internal workshops and resources to upskill the team in AI and marketing operations practices

Director, Marketing Operations – GTM Engineer

Software Engineer

• Develop, customize, and maintain high-performance WordPress themes and plugins
• Work within the WordPress VIP platform to ensure code quality, security, and performance
• Collaborate with design, content, and DevOps teams on website and CMS needs
• Implement advanced publishing workflows, multilingual support, and custom Gutenberg blocks
• Optimize for SEO, accessibility, and mobile responsiveness
• Conduct code reviews and work within VIP’s rigorous development standards
• Handle large-scale content migrations and integrations with external platforms (CRM, analytics, etc.)

WordPress Developer – Enterprise, WordPress VIP

Content Marketing Manager

• Drive content strategy — from concept through execution — across blogs, landing pages, social, email, video, and campaigns.
• Own organic social media for client accounts: ideate, write, schedule, monitor, and optimize creative posts that spark engagement and build community.
• Use AI-assisted tools for brainstorming, draft generation, and optimization, while ensuring brand voice, nuance, and originality remain human.
• Maintain and evolve content calendars, ensuring consistency, creativity, and alignment with client brand strategy and growth goals.
• Review, edit, and polish content produced by team members or freelancers to ensure excellence in tone, clarity, and impact.
• Collaborate with designers, developers, and paid media counterparts to integrate content and visual storytelling.
• Use organic growth levers (SEO, social, content amplification, community) tied to growth goals.
• Test creative hooks, messaging variations, social formats (reels, carousels, short video, stories) to drive virality and scale.
• Monitor content analytics and social metrics; translate data into strategic insights and optimizations.
• Lead experiments (A/B tests, drip sequences, social campaigns) to validate creative hypotheses and improve conversion.
• Present growth forecasts, KPI tracking, and ROI outcomes to clients and internal stakeholders.
• Act as primary creative and content liaison for client accounts — nurture relationships, align on strategy, and set expectations.
• Lead weekly client status meetings: prepare creative briefs, agendas, recommendations, and action items.
• Present campaign plans, creative direction, and performance reports to clients (written + verbal).
• Manage internal project tracking (Jira, or client systems) — ensure every task, deadline, asset, and feedback loop is documented and clear.
• Identify expansion opportunities, strategic engagement points, and upsell possibilities.
• Ensure all deliverables are on time, on brand, and within scope and budget.

Director, Marketing Operations – GTM Engineer

WordPress Developer – Enterprise, WordPress VIP

Marketing Manager – Content, Social Focused