Develop compelling product positioning, messaging, and value propositions that clearly differentiate Tealium’s data products in the market—tailored for both technical and business audiences.
Execute go-to-market (GTM) plans for product launches and major feature updates, partnering cross-functionally with product, engineering, sales, enablement, and customer success teams.
Translate complex technical capabilities into clear, value-driven narratives, including use cases, customer benefits, and competitive advantages—anchored in deep knowledge of the CDP and MarTech landscape.
Collaborate with subject matter experts to create technical enablement assets, such as architecture diagrams, code samples, integration briefs, and product deep dives targeted at the technical/developer audience while also ensuring messaging aligns with broader business value.
Support sales and field teams with customer-facing materials, including pitch decks, battlecards, demo scripts, FAQs, and objection handling guides.
Represent product marketing in customer conversations, technical webinars, and industry events, confidently engaging with a range of stakeholders from data engineers to CMOs.
Analyze market trends, customer needs, and competitive positioning to inform strategy and continually refine messaging and campaign content.
Partner with demand generation and content teams to ensure messaging consistency across campaigns, web, email, and events.

Requirements

5+ years in product marketing or technical marketing.
Deep familiarity with Customer Data Platforms (CDPs), tag management, data integration, data clouds or related technologies.
Experience with platforms like Tealium (or direct competitors) is highly desirable.
Strong technical acumen, with prior experience in or close collaboration with software development, engineering, or data-focused roles.
Exceptional written and verbal communication skills, with a demonstrated ability to craft high-impact content across formats—from long-form technical content to concise messaging and customer-facing collateral.
Familiarity with tools like Salesforce, Marketo, or other marketing automation and CRM platforms.
Solid understanding of data platforms, APIs, cloud infrastructure, and real-time data flows.
Ability to build and explain architectural diagrams, technical workflows, code samples, and use case narratives with clarity.
Confident in communicating with both technical audiences (developers, IT, data teams) and business stakeholders (marketing leadership, executives), with the ability to tailor messaging appropriately.
Experienced in webinars, technical presentations, and customer-facing discussions, with a track record of delivering content with clarity and authority.
Proven success in cross-functional collaboration—comfortable partnering with product management, engineering, sales, and go-to-market teams in fast-moving, dynamic environments.

Benefits

Employees are eligible to receive an annual bonus and stock options.
Employees and their families are eligible for medical, dental, vision, life, and disability insurance.
Employees have the option to enroll in our 401k plan and are eligible to receive contributions for company matching.
Employees are eligible for flexible paid time-off and extended paid parental leave.
We offer 11 paid holidays annually with an additional Healium Be-Well break for most employees.
We offer 15 hours of paid work time for volunteer activities and programs.
Our sick leave accrual is the following for our employees: Exempt CA employees (not including San Francisco) including NY : accrue 40 hours each year. Unused sick leave carries over into the next year. Employees cannot exceed 80 hours in a given year. Exempt Non - CA employees (not including NY) including SF: Accrue 1 hour every 30 hours worked. Cannot exceed 180 hours in the calendar year. Non-Exempt: accrue 1 hour every 30 hours worked. Unused carries over to the next year. Not to exceed 108 hours in a calendar year.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingtechnical marketingCustomer Data Platforms (CDPs)data integrationdata cloudsarchitectural diagramsAPIsreal-time data flowscode samplesuse case narratives

Soft Skills

written communicationverbal communicationcross-functional collaborationcontent creationstakeholder engagementpresentation skillsstrategic analysismessage tailoringcustomer-facing communicationclarity in technical explanations