Tealium

Product Marketing

• Develop compelling product positioning, messaging, and value propositions that clearly differentiate Tealium’s data products in the market—tailored for both technical and business audiences.
• Execute go-to-market (GTM) plans for product launches and major feature updates, partnering cross-functionally with product, engineering, sales, enablement, and customer success teams.
• Translate complex technical capabilities into clear, value-driven narratives, including use cases, customer benefits, and competitive advantages—anchored in deep knowledge of the CDP and MarTech landscape.
• Collaborate with subject matter experts to create technical enablement assets, such as architecture diagrams, code samples, integration briefs, and product deep dives targeted at the technical/developer audience while also ensuring messaging aligns with broader business value.
• Support sales and field teams with customer-facing materials, including pitch decks, battlecards, demo scripts, FAQs, and objection handling guides.
• Represent product marketing in customer conversations, technical webinars, and industry events, confidently engaging with a range of stakeholders from data engineers to CMOs.
• Analyze market trends, customer needs, and competitive positioning to inform strategy and continually refine messaging and campaign content.
• Partner with demand generation and content teams to ensure messaging consistency across campaigns, web, email, and events.

Senior Technical Product Marketing Manager

Solutions Engineer

• Engage and inspire customers by demonstrating how Tealium can transform their data strategy and drive measurable business outcomes
• Lead discovery meetings to understand prospects’ marketing, customer engagement, and AI-driven personalization needs within a technical context
• Provide technical guidance to internal sales teams and to partners, ensuring both are confident in positioning Tealium’s capabilities, value, and architecture best practices
• Create and deliver presentations, product demonstrations, and proof of concept exercises (PoCs) for prospects, customers, and partners, both on-site and remotely
• Answer RFPs/RFIs articulating the value and technical merits of Tealium’s products and approach to addressing prospect needs
• Lead architectural discussions to demonstrate how Tealium’s solutions integrate seamlessly into customers’ architectures, environments, and workflows, enabling AI-driven customer experiences and actionable insights
• Enable agency and technology partners to position and demonstrate the Tealium platform, including training sessions, solution workshops, and collaborating in joint customer engagements
• Keep up-to-date with the latest marketing technology trends, emerging platforms, and new features of existing tools
• Contribute field knowledge and feedback to direct future product requirements/enhancements

Solutions Consultant, Bilingual Spanish/English

Account Executive

• Qualify, build, and manage an accurate sales pipeline working accounts in your assigned territory.
• Maintain a high volume of activity, including outbound calls, emails, and social selling.
• Prospect into enterprise-sized companies with a focus on generating new business.
• Deliver web-based sales presentations, illustrating strong product knowledge and sales best practices.
• Strategically focus and target your territory to close new business, leveraging support staff and providing direction and guidance to your sales prospecting team.
• Maintain a strong level of proficiency in all products, including the target buyer, product positioning, major benefits and features, as well as the skills to communicate those benefits to customers
• Ensure 100% customer satisfaction with all prospective customers

Senior Account Executive

Sales Development Rep

• Respond to and qualify inbound marketing leads and phone inquiries regarding Tealium products
• Drive outbound activity, research, and prospecting to identify new customers and key decision-makers for Tealium
• Partner with Account Executives to create strategy for identifying opportunities within territory
• Conduct high level discovery calls with executive level prospects
• Maintain communication with prospects through educational email and phone touch points
• Achieve your monthly discovery meeting and opportunity pipeline quotas
• Continually improve your sales skills through training and mentorship with your Account Executives

Sales Development Representative

Sales

• Manage nominated Focus partners and independent agencies in territory / region
• Identify and develop new market opportunities for Tealium’s solutions
• Ability to qualify, develop, and manage a robust pipeline to exceed monthly, quarterly and annual goals
• Develop compelling business value propositions that encourage Resellers, SI’s, and Market Influencers to invest in promoting Tealium solutions
• Leverage and develop existing Partner relationships with Resellers, SI’s, and Market Influencers to maximize revenue and reduce the sales cycle
• Develop and implement a territory business plan to maximize the growth opportunity and facilitate greater market acceptance of Tealium’s solutions
• Create co-marketing and top of funnel initiatives with Partners - events, joint content
• Provide primary management-level contact for designated Focus partners and ensure that quality standards are established and met.

Partner Sales Manager

Implementation Specialist

• Execute on customers' initial configuration of their Tealium products
• Empower customers to utilize and realize value from our products
• Support sales team by validating scopes of work for feasibility
• Communicate professionally via project management system and remote meetings
• Troubleshoot and analyze complex issues related to JavaScript Tags, APIs, and front-end code languages
• Become an expert in the suite of Tealium products
• Contribute to knowledge base to support both internal and external content
• Manage and prioritize workload daily

Implementation Engineer – Germany

Customer Success Manager

• Acting as a trusted advisor, you are a key point of contact for a portfolio of accounts.
• Gain an understanding of customers’ desired business outcomes and mutually plan to realize more value through improvements in implementation and adoption of new use cases.
• Partner with Tealium’s implementation team to ensure successful deployment and engagement.
• Serve as the primary point of contact for managing and coordinating internal renewal strategies.
• Implement customer engagement strategies, including Executive Business Reviews and Quarterly Business Review.
• Leverage your relationships and customer health analytics to identify customer expansion opportunities & churn risk.
• Collaborate with Tealium’s Sales team to expand customer relationships & ensure renewal.
• Monitor and report on customer health, plan and coordinate the recovery for churn risk scenario.
• Effectively solve ad-hoc customer issues as needed, interacting with Customer Support.
• Collaborate with Marketing to grow the library of customer testimonials.

Senior Customer Success Manager

• Acting as a trusted advisor and primary point of contact for a portfolio of accounts
• Building relationships and driving incremental value, retaining and expanding customer use
• Partnering with Tealium’s implementation team for successful deployment and engagement
• Collaborating with Sales team to expand customer relationships and ensure renewal
• Monitoring and reporting on customer health, planning for churn risk recovery
• Implementing customer engagement strategies with Executive Business Reviews and Quarterly Business Reviews

Ecommerce

• Designing and executing global paid acquisition campaigns across multiple channels (search, social, influencer, programmatic, emerging formats) to drive high-quality user growth.
• Leading growth experiments and A/B testing - defining hypotheses, setting up measurement frameworks, enhancing conversions, and translating insights into scalable playbooks.
• Partnering with marketing operations to build, test, and refine growth tooling, creative ops automation.
• Managing full-funnel performance metrics, from reach/engagement to LTV/CAC, and identifying new opportunities for efficiency and scale.
• Developing AI-native workflows that transform how we scale, reach, personalize, bringing users from out-of-product experiences to in-product entry points and LTV-optimized user journeys.
• Build AI-first creative systems, collaborating with design to rapidly prototype and test high-performing assets.
• Expanding growth channels and market coverage, with attention to localization and regional performance nuances.
• Driving influencer and creator partnerships as part of the paid and organic growth mix.
• Partner with marketing operations to develop and refine our attribution models, marketing tech stack, and automation processes to ensure we’re always optimizing for maximum impact.

Digital Experience Manager

• Qualify, build, and manage an accurate sales pipeline working with accounts in your assigned territory
• Maintain a high volume of activity, including outbound calls, emails, and social selling
• Build strong relationships with customers and prospects through delivery of web and in-person sales presentations
• Strategically focus and target your territory to close new business
• Maintain a strong level of proficiency in all products, including the target buyer and market trends
• Gain a strong understanding of Tealium's product to identify and communicate strong use cases
• Ensure 100% customer satisfaction with all prospective customers

Strategic Account Executive

Artificial Intelligence

• Lead end-to-end observability design for AI/ML features in production and internal usage (e.g., RAG, Copilots, LLM-enhanced customer experiences).
• Instrument AI features in Tealium products (e.g., ML-powered segmentation, decisioning, or predictions) for latency, accuracy, drift, usage, and cost.
• Implement monitoring and cost tracking for third-party AI services (OpenAI, Anthropic Claude, Amazon Q, etc.), including rate limiting, quota management, and failover strategies.
• Build telemetry pipelines to track LLM request/response metrics, prompt engineering observability, token usage, hallucination detection, and failover.
• Collaborate with data science and product teams to define and automate quality SLIs/SLOs for models.
• Implement AI-aware tracing (e.g., OpenTelemetry + LangChain/LLM traces) into the broader observability stack.
• Participate in on-call rotations and help triage AI-specific incidents related to model regressions, latency spikes, or API failures.
• Automate validation pipelines to ensure AI features are robust across environments.
• Establish dashboards and alerts for AI observability using tools like Datadog, Sumologic, Prometheus, OpenTelemetry, and Grafana.
• Contribute to ethical AI monitoring practices: PII exposure detection, prompt abuse, fairness, and content compliance.
• Help guide Tealium’s use of Generative AI developer tools (e.g., GitHub Copilot, Amazon Q Developer, Cursor) for coding efficiency and ensure telemetry around their use is captured appropriately.
• Initial goal within 6 months: Establish baseline AI observability across 3+ production ML features.

Senior AI Observability Engineer

• Qualify, build, and manage an accurate sales pipeline
• Maintain high volume of outbound calls, emails, and social selling
• Build strong relationships with customers through presentations
• Strategically focus and target territory to close new business
• Maintain proficiency in all products and market trends
• Ensure 100% customer satisfaction with prospective customers

Product Manager

• Define and drive the long-term strategy for data orchestration and audience activation in alignment with our company goals.
• Identify business driving opportunities to deliver more value through insights & activation of unified, real-time customer data.
• Work closely with engineers, designers, and other product managers (enterprise, vertical, and partner) to conceptualize and build features that deliver outcomes for the product’s vision and roadmaps.
• Validate and define customer opportunities through customer insights and market analysis.
• Work across customer-facing teams (sales, customer success, and product marketing) to understand the industry, competitor trends, and market dynamics.
• Build a healthy dose of customer empathy and get into the minds and hearts of our customers.
• Leverage data to inform your strategic and tactical product decisions.
• Provide ruthless prioritization and focus for engineering teams to deliver customer value.
• Work with internal partners to drive product adoption by contributing to go-to-market strategies, enablement activities, webinars, product demos, documentation, and more.
• Determine new methods and procedures to solve unique and special problems.
• Become a recognized Subject Matter Expert in your area of the product and industry, representing the company with customers, analysts, and partners.
• Coach and mentor other PMs, while raising the bar for the product management craft.

Principal Product Manager

DevOps Engineer

• Troubleshoot issues with regional customers
• Enhance production infrastructure performance and scalability
• Implement real-time monitoring, alerting, trending, and dashboarding
• Analyze tech debt issues and help leadership prioritize resources
• Participate in on-call rotations for incident resolution

Data Engineer

• Drive AWS co-sell motion for Tealium's products across key territories.
• Own co-sell opportunity registration, tracking, and reporting through ACE (AWS Co-Sell Experience).
• Collaborate with AWS Account Managers, Solution Architects, and PDMs to align on target accounts and use cases.
• Develop joint account plans and GTM campaigns to generate new pipeline and accelerate deals.
• Identify AWS sellers with overlapping accounts and orchestrate introductions to the field sales team.
• Build and nurture field-level relationships across AWS sales, partner, and technical teams.
• Serve as the internal subject-matter expert on AWS field engagement and co-sell best practices.
• Enable sales and marketing teams on AWS co-sell programs, funding mechanisms (MDF, MAP, etc.), and messaging alignment.
• Support the partnership team in quarterly business reviews (QBRs), KPIs, and AWS reporting metrics.
• Ensure accurate and up-to-date data in CRM and ACE.
• Partner with alliance and marketing teams to ensure AWS Marketplace listings, case studies, and joint assets are leveraged effectively.

Partnership Growth Leader, AWS/CDW

• Senior enterprise salesperson selling data-driven SaaS technology across Spanish-European region
• Qualify, build, and manage an accurate sales pipeline
• Maintain high volume of outbound activity and prospecting
• Deliver web and in-person sales presentations with strong product knowledge
• Target territory strategically to close new business and guide prospecting team
• Maintain product proficiency and identify strong use cases
• Ensure 100% customer satisfaction with prospective customers

Senior Technical Product Marketing Manager

Solutions Consultant, Bilingual Spanish/English

Senior Account Executive

Sales Development Representative

Partner Sales Manager

Implementation Engineer – Germany

Senior Customer Success Manager

Senior Customer Success Manager

Digital Experience Manager

Strategic Account Executive

Senior AI Observability Engineer

Senior Account Executive

Principal Product Manager

SRE

Partnership Growth Leader, AWS/CDW

Strategic Account Executive