Lead end-to-end go-to-market planning and execution for new products, major releases, and bundled offerings
Partner closely with Product, Demand Gen, Sales, Partnership Success, and Enablement to align timing, messaging, and activation
Translate product capabilities into clear market-ready narratives and launch assets
Develop and maintain value propositions, positioning statements, and messaging frameworks grounded in customer needs and outcomes
Ensure consistent, differentiated product messaging across web, campaigns, sales collateral, customer communications, and events
Act as the final steward of product language and narrative quality
Build deep understanding of customer segments, use cases, and buying dynamics through interviews, win/loss analysis, and research
Monitor competitive landscape and evolving market needs to inform positioning and roadmap conversations
Bring customer voice and market evidence into cross-functional decision-making
Create enablement materials (webpages, sell sheets, video etc.) that help Sales and Customer Success confidently tell the product story
Maintain and evolve an internal product catalog that supports clarity, alignment, and consistency across teams
Define success metrics for launches and product marketing initiatives
Analyze performance and adoption data to inform iteration and future strategy
Share learnings and insights to continuously improve GTM effectiveness

Requirements

Bachelor’s degree or equivalent experience
3–5 years of experience in product marketing in a SaaS or technology-enabled environment
Demonstrated experience developing value propositions (VP Canvases), messaging frameworks, and positioning; examples required
Proven experience launching and growing successful products in close collaboration with growth, product, and other stakeholder teams
Proven ability to manage complex, cross-functional initiatives with structure and follow-through
Experience using Asana, HubSpot, WordPress, and Gong AI
Strong written and verbal communication skills; writing samples required.

Benefits

Fair, Competitive Pay: We ensure equal pay for equal work, using consistent salary bands based on market benchmarks, reviewed annually. Prior salaries, negotiation skills, or fear of conflict don’t influence your pay.
Comprehensive benefits: Medical/dental, 401(k), PTO, insurance, development opportunities. Details provided at offer. Eligibility depends on your role and employment status.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingvalue propositionsmessaging frameworkspositioningsuccess metricsperformance analysisadoption data analysis

Soft Skills

communicationcollaborationcross-functional managementstructured initiative managementcustomer understanding

Certifications

Bachelor’s degree