Teachers Pay Teachers

Ecommerce

• Define and execute a unified, enterprise-wide eCommerce strategy to accelerate revenue growth across all IXL Learning brands, marketplaces (including Amazon, Walmart, Target), and direct-to-consumer channels
• Manage and optimize the Carson Dellosa direct-to-consumer website and storefront, focusing on merchandising, promotions, and product listings to maximize traffic and conversion
• Spearhead the end-to-end management of the Amazon Vendor Central account, overseeing daily operations, catalog setup, A+ content, brand store, and performance monitoring
• Drive growth across all 3P marketplaces (Amazon, Walmart, Target, etc.) by implementing data-driven merchandising, promotional calendars (seasonal events, deals, coupons), and listing optimization
• Ensure compliance and optimal account health by proactively monitoring key metrics, responding promptly to Amazon communications, and managing case resolution for listing errors and policy issues
• Lead listing optimization efforts across all channels, ensuring all products feature effective titles, keywords, high-quality imagery, and compelling content
• Generate and analyze comprehensive weekly/monthly performance reports to track P&L, identify growth trends, inform forecasting, and provide insights for PPC optimization and strategic decision-making
• Act as a key cross-functional partner to Marketing and Product teams to align on seasonal strategies, brand messaging, and the creation/launch of new bundles and eCommerce-specific assortments

eCommerce Manager – Amazon, Marketplace