Digital Marketing Manager
Cyclotron, Inc.
Digital Marketing Manager II
TE Connectivity
full-time
Posted on:
Location Type: Remote
Location: Remote • Pennsylvania • 🇺🇸 United States
Visit company websiteSalary
💰 $129,000 - $161,200 per year
Job Level
SeniorLead
Tech Stack
AEM
About the role
- Develop and maintain a comprehensive web strategy that aligns business goals, brand identity, and marketing campaigns
- Translate customer needs and business objectives into an engaging and optimized online experience
- Own the web roadmap and lead cross-functional collaboration on prioritizing site features, functionality, and content
- Work closely with UX/UI designers, developers, and content creators to improve site usability, accessibility, and engagement
- Implement strategies for site navigation, structure, and design to support customer journeys and conversion goals
- Conduct regular site audits, user testing, and performance evaluations to drive continuous improvement
- Partner on content and SEO to ensure content is optimized for search, relevance, and performance
- Drive conversion-focused strategies to strengthen distributor partnerships and enhance e-commerce capabilities
- Monitor trends and analytics to adjust content strategies as needed and deliver regular reporting and actionable insights
- Define key web performance KPIs and leverage tools like Adobe Analytics, Tag Manager, Search Console, and Hotjar
- Manage CMS platforms and coordinate with internal Digital Center of Excellence and external vendors
- Evaluate and implement new tools or integrations to improve web performance, personalization, mobile responsiveness, site speed, and security standards
Requirements
- Bachelor’s degree in marketing, digital experience, digital media, or related field
- 12+ years of experience in website strategy, management, or digital marketing
- Deep understanding of UX principles, SEO best practices, and web analytics
- Hands-on experience with CMS platforms (e.g., Adobe Experience Manager) and web optimization tools
- Experience with analytics and tagging tools: Adobe Analytics, Tag Manager, Search Console, Hotjar
- Strong project management skills and experience leading cross-functional web initiatives
- Excellent analytical, communication, and problem-solving abilities
- Strong business, commercial, and technical acumen
- Ability to develop, articulate, and implement sales strategy to grow revenue and market share
- Ability to deal with ambiguity while managing vision and purpose
- Collaborative and able to build strong relationships with global cross-functional partners
- May require verification of national origin/citizenship due to U.S. and non-U.S. export control laws
Benefits
- A comprehensive benefits package including health insurance
- 401(k)
- Disability insurance
- Life insurance
- Employee stock purchase plan
- Paid time off
- Voluntary benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
website strategydigital marketingUX principlesSEO best practicesweb analyticsproject managementweb optimizationsales strategyconversion strategiessite performance evaluation
Soft skills
analytical abilitiescommunication skillsproblem-solving abilitiesbusiness acumencommercial acumencollaborationrelationship buildingleadershipadaptabilitystrategic thinking
