Work closely with Integrated Marketing to design, streamline and optimize Salesforce Marketing Cloud (SFMC) journeys
Build and deploy marketing campaigns in Salesforce Marketing Cloud utilizing Email Studio, Automation Studio, and Journey Builder
Design and execute cross-channel SFMC campaigns / journeys based on Marketer requirements
Lead the configuration of audience entry source, exit criteria, re-entry criteria based on campaign goals
Oversee journey planning and execution including technical reviews and quality control
Build and maintain modular campaign template(s) that are responsive and incorporate brand standards
Perform QA testing to ensure segmented audiences and content are accurate and rendering properly
Manage and segment audience data using the various Marketing Cloud tools
Troubleshoot campaign development issues including template rendering, accurate links, accessibility, subscriber lookup
Leverages SFMC tools and scripting languages to update content and enable dynamic content/personalization
Provide guidance and train specialists on basic SFMC capabilities and deployment best practices
Collaborate effectively with cross-functional teams to achieve campaign objectives

Requirements

Minimum 3+ years of Salesforce and marketing automation experience
Minimum 3+ years of Campaign Management and Delivery experience with segmentation strategy
Solid CRM experience and understanding of marketing campaign concepts and best practices
Solid experience owning multi-audience campaigns, and extensive usage of Salesforce Marketing Cloud (SFMC) required, inclusive of Journey Builder, Email Studio, Automation Studio, and Data Extensions
Proficient in AMPscript, HTML/CSS, and dynamic content scripting for email customization
Experience creating dynamic and personalized marketing campaigns using AMPscript and SQL expertise
Building automations for marketing, analysis, and system maintenance using SQL knowledge
Strong knowledge of CASL and other regulatory frameworks applicable to email marketing in Canada
Ability to manage multiple campaigns in a fast-paced, deadline-driven environment
Excellent attention to detail and quality control in execution and deployment

Benefits

Total Rewards package includes base salary, variable compensation, and key plans
Health and well-being benefits
Savings and retirement programs
Paid time off
Banking benefits and discounts
Career development opportunities
Reward and recognition programs

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Salesforce Marketing CloudEmail StudioAutomation StudioJourney BuilderAMPscriptHTMLCSSSQLcampaign managementdata segmentation

Soft Skills

attention to detailquality controlcollaborationtrainingtime managementproblem-solvingcommunicationleadershiporganizational skillsadaptability