Support data driven targeting strategies as well as executing marketing campaigns thru Salesforce Data Cloud and Marketing Cloud Platform
Work closely with multiple stakeholders including Marketing Planners and Business Line to deliver marketing and servicing communications by providing input into marketing strategies
Translate strategy recommendations into marketing campaign data specifications that lays out all the parameters for executing the campaign and takes them thru Compliance approval
Use Salesforce Data Cloud to build Segments, use Data 360 Queries to build calculated insights, auditing using Query Editor and activating those audiences to Salesforce Marketing Cloud including directly into channel integrations.
Use Salesforce Marketing Cloud for campaign configuration and journey build out including Profile configuration, audience entry source, exit criteria, re-entry criteria, and campaign goals
Develop and configure dynamic content, Personalization requirements, messaging/activities across channels
Partner with creative teams and build reusable content blocks
Support Offers ecosystem and support the business in offer execution and fulfillment

Requirements

Undergraduate degree or advanced technical degree preferred (e.g., math, physics, engineering, finance or computer science)
Graduate's degree preferred with either progressive project work experience, or; 5+ year of relevant experience; higher degree education and research tenure can be counted
Hands on experience in executing marketing campaigns with: Salesforce Data Cloud
Salesforce Marketing Cloud
Salesforce Loyalty Management
SFMC Administrator Certification
SFMC Email Specialist Certification
Experience using SQL, JSON, and Amp script
Experience using analytical tools such as SAS, Python or R in formulating relevant and meaningful data analysis
Experience in leveraging marketing segmentation techniques using customer and prospect data for targeting campaigns
Strong communication skills to interact with stakeholders and influence marketing strategy.

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Salesforce Data CloudSalesforce Marketing CloudSalesforce Loyalty ManagementSQLJSONAmp scriptSASPythonRmarketing segmentation techniques

Soft Skills

strong communication skillsstakeholder interactioninfluence marketing strategy

Certifications

SFMC Administrator CertificationSFMC Email Specialist Certification