Responsible for completing SFMC configuration and implementation for campaigns.
Leading and executing the SFMC strategy requirements as assigned and monitoring active campaigns post-development.
Manages marketing communications for TD Bank, working closely with multiple stakeholder groups.
Responsible for timely and accurate campaign execution and management of overall marketing execution strategy.
Configuring audience entry source, exit criteria, re-entry criteria and campaign goals.
Developing and configuring Journey updates/modifications and version control of active campaigns.
Developing and configuring dynamic content, including Personalization requirements.
Performing on-going QA & platform health checklist tasks.
Configuring A/B tests and present the results for marketing campaigns.
Collaborating effectively with cross-functional teams including marketing, sales, and IT to achieve campaign objectives.

Requirements

Undergraduate degree and/or equivalent relevant experience.
3+ years of Salesforce experience or similar marketing automation experience.
Solid understanding of marketing campaign concepts and best practices.
Ability to analyze and interpret marketing data to provide optimization insights.
Proficient understanding of data structures and relational data.
Ability to work successfully as a member of a team and independently.
SFMC Administrator Certification (preferred).
SFMC Email Specialist Certification (preferred).
Familiarity with Salesforce CRM and its integration with Marketing Cloud (preferred).
General understanding of Data Cloud and Marketing Cloud Personalization (preferred).
Knowledge of SQL, Json, and Ampscript would be highly beneficial (preferred).

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SFMC configurationcampaign managementA/B testingdynamic content developmentdata analysisSQLJSONAmpscriptaudience segmentationjourney mapping

Soft Skills

collaborationcommunicationteamworkindependenceleadershiporganizational skillsanalytical thinkingproblem-solvingattention to detailadaptability

Certifications

SFMC Administrator CertificationSFMC Email Specialist Certification