Serve as a MarTech Product Owner supporting LOB‑led Offer Creation, Management, and Delivery across channels.
Act as a liaison to LOB partners, gathering requirements, clarifying priorities, and shaping solutions aligned to business outcomes.
Contribute to and execute the product roadmap for: Salesforce Data Cloud (customer data, identity resolution, segmentation, activation) Salesforce Marketing Cloud (campaign orchestration, journeys, messaging) Salesforce Loyalty Management (loyalty offers, benefits, engagement, and member experiences)
Own and groom a value‑driven backlog, translating LOB needs into epics, features, and user stories.
Lead end‑to‑end delivery of MarTech capabilities in partnership with Agile Platform Delivery teams.
Ensure offers and campaigns are designed for scalability, reuse, and omni‑channel execution.
Partner with Analytics and Activation teams to define success metrics and continuously optimize performance.
Support alignment and integration across Salesforce platforms to enable seamless customer journeys.
Support adherence to enterprise data privacy, consent, and governance standards.
Identify and track delivery risks, data quality issues, and platform dependencies.
Contribute to business reviews, roadmap updates, and executive‑level summaries.
Ensure documentation and governance artifacts are created and maintained.
Actively participate in agile ceremonies (PI planning, sprint planning, backlog refinement, demos, retros).
Collaborate closely with platform engineers, data engineers, and solution architects.
Foster a collaborative, inclusive, and outcome‑driven team culture.

Requirements

Undergraduate degree and / or product certificate
7+ years relevant experience
3-5 years Product Owner or Agile related delivery experience
Certified Scrum Product Owner (CSPO) certification and project management experience considered an asset
Scaled Agile Framework (SAFe) certifications or experience operating in scaled agile delivery considered an asset
3–5+ years of experience in MarTech, CRM, digital marketing, or product ownership.
Experience supporting offer, campaign, or customer engagement platforms.
Strong analytical, communication, and stakeholder management skills.
Ability to manage multiple priorities in a fast‑paced, agile environment.
Proficiency with MS Office and collaboration tools.
Hands‑on experience with Salesforce Data Cloud
Salesforce Marketing Cloud
Salesforce Loyalty Management
Experience acting as a Product Owner in agile delivery teams.
Strong user story writing and backlog management skills.
Familiarity with segmentation, personalization, and activation use cases.
Understanding of MarTech data ingestion, data quality, and governance.
Ability to translate LOB goals into scalable platform capabilities.
Interest in emerging Salesforce and MarTech innovations.

Benefits

Health insurance
401(k) matching
Flexible work hours
Paid time off
Professional development opportunities
Remote work options

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Product OwnerAgile deliveryUser story writingBacklog managementData qualitySegmentationPersonalizationActivationCampaign orchestrationCustomer engagement

Soft Skills

Analytical skillsCommunication skillsStakeholder managementCollaborationOutcome-driven mindsetPrioritizationTeam culture

Certifications

Certified Scrum Product Owner (CSPO)Scaled Agile Framework (SAFe)