Associate Manager, Marketing
Prudential Financial
Marketing Planning Manager – Deposits
TD
full-time
Posted on:
Location Type: Hybrid
Location: Mount Laurel • New Jersey • 🇺🇸 United States
Visit company websiteSalary
💰 $86,840 - $139,360 per year
Job Level
SeniorLead
About the role
- The Planner leads the development of integrated marketing strategies that will drive new checking account growth within established guardrails and/or customer engagement metrics like adoption, usage, and retention
- The planner is responsible for playing a key role in the agile pod and supporting campaign execution, while ensuring adherence with procedures
- The Planner will engage in regular pod ceremonies such as sprint reviews, sprint planning, and quarterly planning to prioritize initiatives and assess pod capacity
- The Planner will also be responsible for forecasting, performance management & managing campaign budgets
- The Marketing Planning Manager is accountable for independently developing, implementing and leading cross-functional strategy planning to support moderately complex Marketing portfolios
- This position will work closely with the line of business and members of the Marketing team to develop marketing strategies and plans; understands market and growth drivers as well as grows value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans
Requirements
- Undergraduate degree and/or equivalent relevant experience
- 7+ years experience
- Ability to work successfully as a member of a team and independently
- Ability to handle confidential information with discretion
- Ideally financial services experience, but not required
- Experience developing strategic marketing campaigns that drive growth, adoption, usage, and retention
- Experience with both direct-to-consumer and digital marketing campaigns
- Ability to analyze and translate customer insights and campaign results into strategic marketing recommendations
- Strong commercial acumen; experience with forecasting and comfort navigating P&L impact/drivers
- Experience working collaboratively with cross-functional teams within marketing as well as with business line partners
- Strong organizational skills with ability to manage multiple projects with competing priorities
- Comfortable working in agile or pod-based work environment
- Knowledge and experience with customer segmentation, journeys and triggers
- Comfortable using PowerPoint to build a compelling, insights-based narrative and presenting to groups of peers and senior leaders
- Experience managing budgets
Benefits
- Health and well-being benefits
- Savings and retirement programs
- Paid time off (including Vacation PTO, Flex PTO, and Holiday PTO)
- Banking benefits and discounts
- Career development opportunities
- Reward and recognition
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
strategic marketing campaignscustomer segmentationforecastingP&L impactdigital marketingcampaign managementperformance managementbudget managementdata analysismarketing strategy development
Soft skills
team collaborationindependencediscretioncommercial acumenorganizational skillsproject managementagile methodologycommunicationpresentation skillsstrategic thinking
