Customer Marketing Manager
TCI (Teachers' Curriculum Institute)
full-time
Posted on:
Location Type: Remote
Location: California • Colorado • United States
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Salary
💰 $110,000 - $140,000 per year
About the role
- Develop and execute customer marketing programs that drive onboarding, usage, and long-term engagement
- Create renewal and retention campaigns aligned to customer health metrics
- Design and deliver onboarding communications and in-app/email journeys
- Gather, analyze, and present customer engagement and product usage insights
- Capture and promote customer stories, testimonials, and success narratives
- Partner internally to represent the voice of the educator and guide customer-first strategies
Requirements
- Bachelor’s degree in Marketing, Business, Education, Communications, or related field
- 5+ years of experience in customer marketing (usage/renewal) or EdTech marketing (required)
- Strong analytical skills and experience interpreting usage/engagement data
- Exceptional writing, communication, and storytelling skills
- Experience developing onboarding, renewal, or advocacy campaigns
- Ability to manage multiple projects and work cross-functionally
Benefits
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Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
customer marketingonboarding programsrenewal campaignsretention campaignsdata analysiscustomer engagement insightsproduct usage insightscampaign developmentadvocacy campaigns
Soft Skills
analytical skillswriting skillscommunication skillsstorytelling skillsproject managementcross-functional collaboration
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in EducationBachelor’s degree in Communications