Taylor Morrison

National Marketing Manager – Resort Lifestyle

Taylor Morrison

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Salary

💰 $79,820 - $115,750 per year

About the role

  • Responsible for marketing strategy and processes across consumer national programs and Esplanade outlets.
  • Oversee the strategy and execution of resort lifestyle marketing programs including builder and retail advertising, events, signage, community, amenity, and outlet programs.
  • Develop programs for site-based marketing activities for Esplanade communities and ensure national consistency.
  • Guide the marketing activities of division marketing on Esplanade communities to ensure execution of the marketing plan within the brand guidelines.
  • Monitor benchmarks to measure the effectiveness of the marketing programs and provide available tools and assets to division teams.
  • Oversee third-party vendors to ensure high quality work, timely delivery of materials, and national consistency.
  • Work closely with the Creative Studio on national Esplanade creative, brand templates, standards for Esplanade sales galleries, amenities, and exterior packages and oversee compliance and consistency nationally.
  • Lead Consumer Builder marketing strategy and process for amenity strategies around ground breakings/openings, branding, events, exhibits, naming and promotion.
  • Consult with Area Marketing Directors to work with divisions on roll out plans, creative projects and marketing strategies in collaboration with MarComm Team combining control and support of Esplanade communities to manage for success.
  • Prepare annual integrated marketing and communications plan and budget for Resort Lifestyle Consumer Builder marketing.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business or other related field and/or 5 years’ minimum experience in marketing and knowledge of execution of strategic marketing plans
  • Experience in hospitality management and retail marketing is preferred
  • Must be detail oriented
  • Must be a team player with a strong sense of urgency
  • Strong verbal and written communication skills
  • Proficient computer skills including Microsoft Office
  • Ability to manage multiple projects and meet deadlines
  • Must be able to travel up to 50% of the time
Benefits
  • Competitive Compensation
  • Health Care - Medical/Dental/Vision/Prescription Drug Coverage
  • 401(k) with Company Matching Contributions
  • Flexible Spending Accounts
  • Disability Programs
  • Employee & Dependent Life Insurance
  • Vacation & Company Holidays
  • Tuition Reimbursement
  • Employee Home Purchase Rebate Program
  • Home Mortgage Program
  • Employee Assistance Program (EAP)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategyexecution of strategic marketing planssite-based marketing activitiesevent marketingadvertisingbrand managementbudget preparationproject managementhospitality managementretail marketing
Soft Skills
detail orientedteam playerstrong sense of urgencyverbal communicationwritten communicationability to manage multiple projectsmeeting deadlines
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business