Taxy.io

Marketing

• Lead, mentor and develop the marketing team (including operational and disciplinary leadership).
• Plan, implement and continuously improve the marketing and communications strategy.
• Create, execute and evolve a cross-product marketing strategy.
• Own all lead channels, including the website, blog, newsletter and social media channels.
• Define, analyze and monitor key KPIs to ensure channel and campaign success.
• Apply AI strategically to increase efficiency and automate marketing processes.
• Conduct continuous performance analysis across the entire marketing funnel.
• Take ownership of lead and brand management.
• Share responsibility for short- and medium-term sales performance.
• Perform regular analyses to continuously monitor the market and competitive landscape.
• Coordinate and communicate with external service providers and partners.
• Own marketing budget planning.
• Participate in trade shows on occasion.

Senior Marketing Manager