About the role
- Write, edit, and publish engaging blog posts targeting U.S. expats
- Optimize content for SEO (titles, meta descriptions, internal linking, headers, etc.)
- Assist with content audits and updates to keep existing content competitive
- Research keywords and topics aligned with our growth strategy
- Draft and edit lead magnet content (guides, checklists, free resources)
- Support landing page copy and optimization, applying best practices in persuasive writing
- Contribute to email marketing sequences that nurture and convert leads
- Assist with monthly newsletter production (writing, editing, formatting)
- Repurpose content for social media (LinkedIn, Facebook, Instagram, X)
- Help brainstorm new ways to grow our subscriber base and community
- Support webinar presentations by preparing slide decks
- Use AI tools for drafting, optimization, and research
- Track performance metrics (traffic, engagement, conversions) and share insights
- Stay up to date with trends in AI, SEO, and digital marketing
Requirements
- 2–4 years’ experience in content marketing, copywriting, or related roles
- Strong writing and researching skills; ability to explain complex topics clearly
- Familiarity with SEO and basic web tools (e.g., SEMrush, Clearscope, Wordpress)
- Some experience with email marketing and/or landing page copy
- Comfortable experimenting with AI tools to improve efficiency and quality
- Fluent in both written and spoken English
- Organized, detail-oriented, and able to meet deadlines
- Curious, proactive, and eager to learn from senior team members
- Bonus: Experience writing about finance, business, or global living
- Flexibility, autonomy, and a positive culture
- Opportunity to gain hands-on experience with advanced SEO, funnel building, and AI-first content workflows
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content marketingcopywritingSEOkeyword researchpersuasive writingemail marketingcontent auditingsocial media content repurposingperformance metrics trackingAI tools
Soft skills
strong writing skillsresearch skillsorganizational skillsdetail-orientedability to meet deadlinescuriosityproactivitycommunication skills