You’ll own the end-to-end execution of our AEO content creation, working closely with external partners to maximize our visibility across all surfaces where product teams seek solutions.
Multi-Format Content Creation - Write optimized blog posts, comprehensive guides, and landing pages about AI prototyping, user research, and product development tools.
Landing Page Creation - Format, write, and create landing pages in tools like Framer.
Video Production - Script, record, and edit YouTube tutorials and how-to videos that showcase our tools and methodologies.
Community Engagement - Monitor and respond to relevant Reddit threads, Slack communities, and forums where product teams discuss challenges we solve.
AI Tool Mastery - Leverage ChatGPT, Claude, Midjourney, Runway, and emerging AI tools to 10x your content output without sacrificing quality.
Content Repurposing - Transform existing Reforge content (research recordings, course materials, expert interviews) into new formats optimized for discovery.
Performance Tracking - Work with AEO tools to measure content impact and iterate based on what drives actual leads and conversions.
Rapid Experimentation - Launch 20+ content experiments monthly across different formats and platforms to find what resonates.
Requirements
You are a high-level individual contributor. You eat, breathe, and sleep content creation.
Portfolio demonstrating range across written content, video, and visual formats.
A constant user and explorer of AI tools - you should already be using Claude/ChatGPT, image/video generation tools daily. You may be using other tools like AirOps, n8n, or more.
Reddit, YouTube native. You understand the culture of what works and doesn’t work on those platforms.
Proven ability to write clear, engaging content about professional topics for a product/engineering audience.
Video skills including recording, basic editing, and optimization for YouTube/social platform.
Exceptional project management - you can juggle 10+ concurrent initiatives without dropping balls.
Scrappy problem-solver who figures things out independently rather than waiting for detailed instructions.
Speed and quality in equal measure - you ship fast but maintain high standards.
Deep curiosity about AI, product development, and how people discover and evaluate tools.
Benefits
Remote-first & Flexible - Everyone does their best work in different environments. We operate as a distributed-first team and offer financial support that enables you to create the schedule and environment that fits to you. We also ask that every employee block off 2-3 hours of daily “deep work,” ensuring that you always have uninterrupted time and can keep a schedule that enables you to do your best work.
Top-tier Healthcare - Medical - Choice of PPO 500, PPO 250, or HDHP 3300 with a max coverage of 100% of premiums for employees and 70% for dependents. Dental & Vision - 99% of premiums for employees, and up to 70% for dependents. Health Savings Account - For those that choose to enroll in the HDHP, includes semi-monthly company paid contributions.
401(k) - We offer the opportunity for you to contribute to a 401k directly from your paycheck.
Flexible PTO - Having plentiful “off the grid” time is a key to doing your best work. We offer flexible PTO. Take time when you need it. Everyone must take at least 10 days per year, and we highly encourage more.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.