Director of Growth Marketing
Tava Health
full-time
Posted on:
Location Type: Remote
Location: Alabama • Arizona • United States
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Job Level
About the role
- Drive growth strategy and execution for Tava Health’s B2B and B2C go-to-market motions.
- Lead demand generation campaigns targeting therapists and psychiatric providers in individual and small-group practices.
- Build multi-channel acquisition funnels, optimizing for KPIs such as CPL, CAC, and LTV.
- Design campaigns to attract licensed therapists and psychiatric providers to join the Tava provider network.
- Drive awareness and inbound demand from employers, health insurers, Employee Assistance Programs, and other enterprise partners.
- Support Sales with ABM strategies and nurture programs.
- Own strategy and execution across paid search, paid social, connected TV (CTV), programmatic, affiliate/partnership marketing, and other B2C acquisition channels.
- Manage full-funnel acquisition and conversion optimization, and maintain a rigorous analytical framework for CAC/LTV-based channel investment decisions.
- Lead and develop the growth marketing team.
- Manage the growth marketing budget and agency/vendor relationships. Own growth KPIs, and conduct regular, actionable business reviews with key stakeholders.
- Foster a culture of rapid, but disciplined experimentation: design tests, analyze results, and scale what works.
Requirements
- 12+ years of growth marketing experience with a track record of driving measurable, outsized growth.
- 3+ years leading the growth marketing function at a high-growth company, including managing a team.
- Deep expertise in performance marketing channels such as paid search, paid social, CTV, affiliate, and programmatic.
- Strong B2B demand generation experience with SMB and/or enterprise audiences.
- Excellent analytical skills with fluency in attribution modeling, marketing analytics platforms, media mix modeling, CAC/LTV frameworks, and budget/revenue forecasting.
- Proven ability to partner with product, product marketing, and engineering teams on landing page and funnel experimentation and optimization.
- Strong bias for action.
- The ability to think creatively about the user experience, and a deep desire to transform and optimize it.
- Demonstrated ability to communicate clearly to executive leadership.
- Experience in healthcare, mental health, or a regulated industry; familiarity with EHR or other provider-facing SaaS products is preferred.
Benefits
- Competitive salary and stock options
- Tava mental health benefit – free access to therapy for you and your family
- Medical and dental insurance – for you and your dependents
- Monthly HSA contributions
- Generous PTO and paid holidays
- Work from home
- Paid parental leave
- Weekly team lunches
- Opportunity to shape a growing company and culture
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
growth marketingdemand generationperformance marketingpaid searchpaid socialconnected TV (CTV)programmatic marketingaffiliate marketingattribution modelingmarketing analytics
Soft Skills
analytical skillsleadershipcreativitycommunicationstrategic thinkingteam managementexperimentationbudget managementcollaborationaction-oriented