Tava Health

Brand Manager

• Develop and install a comprehensive brand strategy that aligns with company vision, business objectives, and competitive positioning. Define where the brand needs to go, establish measurable brand goals, and build/lead the roadmap to get there.
• Own the evolution of our corporate identity - who we are, how we differentiate and compete, and how we show up in the market - including logo, color systems, typography, iconography, and all visual standards, ensuring it reflects who we are and resonates with our audience at every stage of company growth.
• Build and maintain a cohesive messaging architecture that clearly communicates our value proposition, differentiators, and narrative across all audiences, channels, and use cases.
• Evolve our brand voice and tone guidelines, ensuring consistent and authentic communication across all written and verbal content - from marketing copy to customer emails and webinars to customer/partner collateral, pitch decks, thought leadership, press releases, and executive communications.
• Lead the research and development of detailed buyer, user, and audience personas. Ensure all brand and marketing efforts are grounded in a deep understanding of who we're speaking to and what motivates them.
• Partner closely with Product, Sales, and Customer Service to develop positioning, messaging, and go-to-market strategies for new products, services, and features. Translate complex capabilities into clear, compelling narratives that drive awareness and adoption by customers, partners, providers, and clients.
• Build a thought leadership program that positions our executives, subject matter experts, and brand as authoritative voices in the industry. Own the editorial strategy behind bylines, speaking opportunities, podcasts, webinars, and owned content channels. Utilize PR to establish our brand as a leader in a crowded marketplace. Leverage long- and short-form content to activate our brand and accelerate the adoption and utilization of our commercial, provider, and consumer products and services.
• Oversee PR strategy and agency relationships, driving proactive media coverage, managing reactive communications, and ensuring a consistent brand narrative across earned media. Build strong relationships with key journalists, analysts, and industry influencers.
• Lead the in-house design function responsible for all brand, marketing, sales, and service creative including campaign assets, digital content, sales collateral, product marketing materials, advertising media, pitch decks, internal communications, etc. Champion design quality and creative excellence across the organization.
• Own the strategy and execution of our event presence, from flagship owned events to third-party conferences and industry summits. Ensure every event touchpoint is a premium, on-brand experience that builds community and drives pipeline.
• Oversee the assembly of intelligence and insights about key competitors and industry participants to help inform the company’s investment strategy and roadmap.

Director of Brand Marketing

Growth Marketing

• Drive growth strategy and execution for Tava Health’s B2B and B2C go-to-market motions.
• Lead demand generation campaigns targeting therapists and psychiatric providers in individual and small-group practices.
• Build multi-channel acquisition funnels, optimizing for KPIs such as CPL, CAC, and LTV.
• Design campaigns to attract licensed therapists and psychiatric providers to join the Tava provider network.
• Drive awareness and inbound demand from employers, health insurers, Employee Assistance Programs, and other enterprise partners.
• Support Sales with ABM strategies and nurture programs.
• Own strategy and execution across paid search, paid social, connected TV (CTV), programmatic, affiliate/partnership marketing, and other B2C acquisition channels.
• Manage full-funnel acquisition and conversion optimization, and maintain a rigorous analytical framework for CAC/LTV-based channel investment decisions.
• Lead and develop the growth marketing team.
• Manage the growth marketing budget and agency/vendor relationships. Own growth KPIs, and conduct regular, actionable business reviews with key stakeholders.
• Foster a culture of rapid, but disciplined experimentation: design tests, analyze results, and scale what works.

Director of Growth Marketing

Data Analyst

• Become a subject matter expert on our data and its capabilities, and promote data best practices across the organization
• Assist in data governance such as deprecating outdated or redundant reports and dashboards, and addressing schema or data source changes before they break reporting
• Produce high-quality analyses and dashboards that translate complex data into clear, actionable recommendations tailored to different audiences
• Create analyses, metrics, and actionable deliverables for Tava leadership to assess business performance, and recommend actions to drive growth and efficiency
• Analyze clinical data to identify insights that will guide our interactions with clients and therapists
• Work alongside the team to meet critical priorities and ensure timely, accurate outputs.
• Enable a culture of broad access to readily-available data
• Work cross-functionally to organize and analyze internal data across all departments
• Participate in the strategic planning process and provide insights/ideas for process improvement
• Challenge assumptions to ensure we’re answering the right questions.
• Communicate trade-offs, timelines, and limitations effectively to non-technical stakeholders.

Senior Data Analyst

Clinical Operations

• Respond to and resolve clinical-adjacent support escalations (e.g., documentation guidance, scope-of-practice questions, platform functionality issues).
• Serve as a subject matter resource for clinical processes, documentation standards, and provider expectations.
• Provide timely, high-quality support through chat, email, video, and asynchronous communication channels.
• Conduct 1:1 meetings with providers to address quality concerns, documentation feedback, or general questions related to practice on the platform.
• Monitor provider satisfaction and escalate patterns, risks, or concerns to Clinical Managers or leadership.
• Support provider onboarding by answering questions about processes, expectations, and platform workflows.
• Assist with hosting Q&A sessions, office hours, and group onboarding support.
• Help maintain training materials, FAQs, and support resources to ensure provider clarity and success.
• Assist in managing and moderating the provider online community (e.g., discussion forums, Slack, or other communication platforms).
• Foster connection, transparency, and knowledge sharing within the provider network.
• Share updates and changes in workflows, processes, or clinical expectations succinctly and clearly.
• Review documentation for completeness, accuracy, and alignment with clinical expectations, providing supportive guidance to providers as needed.
• Flag concerns or trends to the Clinical Manager for further review or coaching.
• Participate in initiatives to improve provider performance, documentation, or client outcomes.
• Maintain a small client caseload (1–2 clients), providing high-quality, evidence-based mental health treatment (if licensed).
• Maintain all documentation, compliance, and ethical requirements associated with direct clinical practice.
• Work closely with Support, Product, Operations, and Clinical Leadership to identify opportunities to improve provider experience.
• Provide input on tooling, workflows, and resources to streamline provider success.

Clinical Operations Associate

Product Marketing

• Own end-to-end GTM strategy and execution for employer/commercial initiatives, including launch planning, stakeholder alignment, and readiness.
• Build launch narratives and rollout plans across internal and external audiences, including milestone communications and packaging of assets.
• Translate product changes into clear, compelling value for HR leaders and other commercial stakeholders.
• Develop and maintain segmented commercial messaging frameworks tailored to key buyer personas such as EAP, Health Plan Partners, Care Navigation Partners, and TPA Partners.
• Manage the creation of customer-facing collateral including one-pagers, product explainers, web copy updates, and onboarding resources.
• Draft and maintain help content and knowledge base articles for employer- and partner-facing audiences.
• Build and maintain a "source of truth" for commercial GTM assets, including product overview decks, training walkthroughs, release notes, and internal docs.
• Drive adoption of enablement materials with the commercial team and keep them current after launch.
• Support company-level narratives that ladder up to commercial strategy.

Commercial Product Marketing Manager

Marketing

• Develop and own the end-to-end lifecycle marketing strategy, with a main focus on provider performance.
• Identify key moments in the user journey to optimize current messaging or insert new lifecycle campaigns to increase total sessions booked and completed.
• Spearhead initiatives specifically designed to increase client signups and completed sessions.
• Collaborate with Product and Engineering teams to define customer data and event data needed to execute conversion strategies.
• Design, implement, and manage automated, multi-channel marketing campaigns (e.g., welcome, nurture, and re-engagement).
• Rigorously test and iterate on all campaign elements—including subject lines, messaging, timing, segmentation, and CTAs—to continuously improve performance metrics (e.g., open rates, click-through rates, conversion rates).
• Expertly manage and utilize our marketing automation platform (experience with Iterable or similar platforms like Braze, Customer.io, or HubSpot is required) for campaign deployment and reporting.
• Utilize basic HTML knowledge to build, QA, and deploy responsive email and sms message templates, ensuring consistent display across devices and clients.
• Strategize, write, and edit compelling, brand-aligned copy for all lifecycle communications that resonates with individuals seeking mental health support.
• Monitor, analyze, and report on campaign performance, providing actionable recommendations for future strategy.
• Present results and insights to stakeholders on a regular basis.

Lifecycle Marketing Manager

Accountant

• Manage daily accounting activities, including transaction coding, reconciliations, and customer payment posting
• Prepare reports to support RCM reconciliation and participate in the month-end close
• Assist with AR and AP functions, including billing, vendor management, and coordination with Customer Success
• Serve as a point of contact for internal finance questions and collaborate with cross-functional teams
• Assist with audit requests, annual reporting, and special accounting projects as needed