Tava Health

Commercial Product Marketing Manager

Tava Health

full-time

Posted on:

Location Type: Remote

Location: Alabama • Arizona • United States

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About the role

  • Own end-to-end GTM strategy and execution for employer/commercial initiatives, including launch planning, stakeholder alignment, and readiness.
  • Build launch narratives and rollout plans across internal and external audiences, including milestone communications and packaging of assets.
  • Translate product changes into clear, compelling value for HR leaders and other commercial stakeholders.
  • Develop and maintain segmented commercial messaging frameworks tailored to key buyer personas such as EAP, Health Plan Partners, Care Navigation Partners, and TPA Partners.
  • Manage the creation of customer-facing collateral including one-pagers, product explainers, web copy updates, and onboarding resources.
  • Draft and maintain help content and knowledge base articles for employer- and partner-facing audiences.
  • Build and maintain a "source of truth" for commercial GTM assets, including product overview decks, training walkthroughs, release notes, and internal docs.
  • Drive adoption of enablement materials with the commercial team and keep them current after launch.
  • Support company-level narratives that ladder up to commercial strategy.

Requirements

  • 3+ years in product marketing, preferably in B2B SaaS; experience supporting sales or revenue teams required.
  • Proven GTM ownership: you've run launches, built messaging frameworks, and created enablement materials.
  • Strong writing and narrative skills: you can make complex workflows feel simple, valuable, and urgent.
  • Organized and proactive: you build systems, hit deadlines, and flag blockers early.
  • Collaborative by nature: comfortable partnering across Product, Sales, CS, Support and Marketing to drive clarity and execution.
  • Mission-driven: you care about making mental health care more accessible and want your work to reflect that.
Benefits
  • Competitive salary and stock options
  • Tava mental health benefit – free access to therapy for you and your family
  • Medical and dental insurance – for you and your dependents
  • Monthly HSA contributions
  • Generous PTO and paid holidays
  • Work from anywhere
  • Paid parental leave
  • Weekly team lunches
  • Opportunity to shape a growing company and culture
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
GTM strategylaunch planningmessaging frameworksenablement materialsproduct marketingB2B SaaScollateral creationnarrative developmentknowledge base articlesstakeholder alignment
Soft Skills
strong writing skillsorganizational skillsproactivecollaborativecommunication skillsproblem-solvingdeadline managementclarity in executionmission-drivenadaptability