Tastewise

Account Executive

• Design and implement business plans, sales processes, and strategies for the market that ensure attainment of company sales goals and profitability
• Negotiate contract terms that are mutually beneficial to Tastewise and its customers
• Maintain sales and activity reports through the use of CRM software
• Work closely with Customer Success group to ensure client satisfaction
• Present sales, revenue and expense reports, and forecasts to the management team
• Assist with development and implementation of marketing plans
• Assist in preparation of proposals, presentations, goal setting, closing, referral development, and other sales training materials
• Innovate and uncover new product innovations, sales strategies, pitches, and markets

Product Marketing

• Deeply understand the product — its features, technical capabilities, use cases, and customer value
• Translate technical functionality into clear, benefit-driven messaging across audiences
• Own product positioning and messaging frameworks, tailoring value propositions by segment, persona, and market context
• Actively support the sales process by joining strategic customer calls to articulate product value and address objections
• Collaborate cross-functionally with product, sales, and GTM teams to align on roadmap priorities and launch timing
• Create and maintain high-impact enablement assets, including sales decks, one-pagers, battlecards, product briefs, and internal FAQs
• Enable internal teams through structured training on product capabilities, use cases, and competitive differentiation
• Conduct ongoing market and competitor analysis to identify product gaps and positioning opportunities
• Lead go-to-market strategy for new products and features, including messaging rollout, launch toolkits, and post-launch performance tracking

Account Executive

Product Marketing Manager