TaskForce

Meme Director, Editorial & Audience Development

TaskForce

full-time

Posted on:

Location Type: Hybrid

Location: Brooklyn • New York • United States

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Salary

💰 $100,000 - $140,000 per year

Job Level

Lead

About the role

  • Manage and coach a small team of meme creators, including output expectations, editorial judgment, and platform execution.
  • Lead brainstorming that reliably produces effective content.
  • Ensure that creators are hitting posting quotas and deadlines, and meeting post engagement expectations on platforms such as Reddit, Instagram, Facebook, X, etc.
  • Translate campaign goals into clear briefs, daily direction, and weekly plans.
  • Run editorial meetings and rapid-response decision-making tied to the news cycle.
  • Set a practical “quality” bar and a feedback loop so memes consistently align with client messaging and intent.
  • Craft original content catered to various social media platforms (Instagram, Threads, TikTok, Reels, Bluesky, etc.) that is funny, relatable, and aligns with client briefs.
  • Write witty, hilarious, and relatable copy for social media posts across platforms, ensuring it seamlessly reflects client goals.
  • Stay up-to-date on social media best practices, identify emerging, soon-to-be-viral trends on Instagram and Reddit, and seize relevant opportunities for social coverage.
  • Own subreddit and community targeting decisions, platform-specific rules of engagement, and distribution priorities.
  • Build and run a lightweight experimentation loop (formats, beats, subreddits, timing, comment strategy), then apply learnings to improve performance.
  • Own weekly performance reviews and decision-making based on data.
  • Define the questions the data must answer (what’s working, for whom, where, and why), and translate findings into changes in editorial and distribution behavior.
  • Produce concise internal readouts for the VP of Content and the CEO on what is changing and what is being learned.
  • Partner with the VP of Content and the CEO on strategy for priority campaigns and on distribution posture.
  • Work with Marketing as needed to boost and promote high-performing posts and content around IRL activations.
  • Develop and nurture relationships with outside content creators for collaboration opportunities

Requirements

  • Experience: 6+ years in social editorial, meme media, culture-led publishing, or political digital, including 3+ years managing a small team of social creators in a fast-moving environment.
  • Editorial judgment: Extremely strong news judgment and a demonstrated ability to operate in fast news cycles, including live coverage playbooks (elections, SOTU, debates, breaking news) and availability outside typical hours when needed.
  • Reddit expertise: Deep Reddit fluency, including subreddit norms, posting strategy, and community dynamics.
  • Audience development: Proven ability to drive organic growth through distribution strategy, marketing, and social media strategy, and thoughtful experimentation (hypotheses, testing, iteration).
  • Creative execution: Proven track record producing engaging memes and social content; quick, witty creative mindset with strong ideation skills; ability to stay on-message for clients and maintain a consistent brand voice.
  • Writing: Excellent writing skills, with a demonstrated ability to craft engaging, funny, clean social copy aligned to a brand voice.
  • Design capability: Proficient in meme creation and production tools (e.g., Photoshop, Illustrator, After Effects, Canva) and comfortable using AI tools responsibly.
  • Platforms: Deep knowledge of established and emerging platforms and how content performs across them (Reddit, Instagram, Facebook, X, Threads, TikTok/Reels, etc.), including multi-account operations and awareness of account authenticity constraints.
  • Analytics literacy: Comfortable using analytics outputs to evaluate performance and translate insights into editorial and distribution actions (not necessarily building dashboards).
  • Operating style: Highly organized, able to juggle multiple priorities and deadlines, and agile in a small-team environment.
  • Mission alignment: Familiarity with, and strong enthusiasm for, progressive politics and social impact work.**Please submit a cover letter, resume, and examples of your funniest, most viral memes and other social posts (personal and/or work examples will both be accepted).**
Benefits
  • Full health insurance coverage and dental/vision benefits.
  • 401k retirement savings plan with company match.
  • Generous paid vacation and 14 annual company holidays.
  • Monthly wellness stipend.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social editorialmeme mediacontent creationaudience developmentwritingdesign capabilityanalytics literacycreative executioneditorial judgmentplatform strategy
Soft Skills
team managementorganizational skillsagilitycommunicationcollaborationideationfeedbackdecision-makingcreativityadaptability