TaskForce

Associate Director, Apparel and Ecommerce

TaskForce

full-time

Posted on:

Location Type: Hybrid

Location: Brooklyn • New York • United States

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Salary

💰 $100,000 - $125,000 per year

Job Level

Senior

About the role

  • Help develop merchandise tied to political, cultural, and social impact movements.
  • Translate campaign messages and cultural moments into wearable and shareable visual objects.
  • Treat merch as a tool for identity, solidarity, and message amplification.
  • Lead day-to-day development across apparel (shirts, hoodies, hats) and cultural ephemera (posters, stickers, buttons, prints, totes, and other small-format items).
  • Ensure products align with current culture, protest traditions, internet aesthetics, and streetwear-adjacent trends.
  • Develop strategies to distribute merch through creators, influencers, and community partners.
  • Support and manage paid acquisition efforts across social platforms to amplify product visibility.
  • Identify organic distribution pathways — meme pages, movement networks, cultural communities.
  • Help ensure merch is embedded in cultural moments, not just posted on storefronts.
  • Collaborate on launch plans that combine storytelling, creator seeding, and platform-native content.
  • Manage storefront presence across TikTok Shop, Instagram, Shopify, and emerging platforms.
  • Understand platform algorithms, in-app shopping behavior, and how products perform in social video.
  • Optimize product storytelling, visuals, and merchandising for social-first audiences.
  • Bring awareness of design trends across streetwear, meme culture, internet-native visuals, and political graphics.
  • Work closely with designers, illustrators, and creators to produce culturally fluent work.
  • Coordinate with creative, campaign, and partnerships teams to align merch with key initiatives.
  • Work with production and fulfillment partners to execute drops and ongoing inventory.
  • Help build systems for fast-turn creative and production tied to cultural or political moments.

Requirements

  • 5+ years in merch, apparel, culture-driven e-commerce, or product marketing.
  • Experience with TikTok Shop, Instagram shopping, Shopify, or similar platforms, including the build out of digital storefronts from scratch.
  • Experience working with creators, influencer distribution, or social-first marketing ecosystems.
  • Familiarity with paid social acquisition and performance-driven product promotion.
  • Strong design sensibility and understanding of trend-driven, culturally relevant merchandise.
  • Experience in fast-moving, culturally responsive environments.
  • Interest in or experience with social impact, politics, advocacy, or movement-based work.
Benefits
  • Salary Range: $100,000 - $125,000 plus incentives
  • Full health, dental, and vision coverage.
  • Remote-first team: candidates may live anywhere in the United States.
  • Work at the intersection of culture, politics, creativity, and media.
  • Collaborative, mission-driven environment focused on real-world impact.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
merchandise developmentapparel designproduct marketingdigital storefrontspaid social acquisitionperformance-driven promotiontrend analysisvisual storytellinginventory managementfast-turn creative production
Soft Skills
collaborationstrategic thinkingcreativitycultural fluencycommunicationleadershiporganizational skillsadaptabilitydesign sensibilitycommunity engagement