TASC

Vice President, Global B2B – Product Marketing, Open Finance – Developer Experience

TASC

full-time

Posted on:

Location Type: Office

Location: Purchase • Montana • New York • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $217,000 - $359,000 per year

Job Level

Lead

About the role

  • Develop and implement the B2B marketing strategy and marketing activities for Open Finance, Developers and cross-Services and company solutions
  • Develop, launch, optimize suitable B2B and developer campaigns with a focus on Open Finance use-cases, data enablers and embedded technologies
  • Apply performance-based marketing strategy and tactics, especially in the area of lead generation and account-based marketing for B2B direct, embedded and partner selling
  • Drive a culture of learning through creative/narrative testing, sharing and optimizing across the full range of GTM positioning, content distribution media channels and your own team members/ direct reports
  • Build and maintain strong working relationships across the global marketing organization and local/regional marketing and business partners to effectively navigate through the Mastercard matrix across business units and regions
  • Ensure business objectives are aligned with Global marketing priorities and cater to emerging opportunities
  • Be an aspirational people leader and manage the Open Finance and leverage the larger B2B Product Portfolio marketing team by role modelling the Mastercard Way
  • Cooperate with various functional and regional teams to drive our Open Finance, Developer and data differentiation agenda to ensure impact on revenues
  • Help shape marketing strategy and activities by bringing buying center and personal insight to the conversation.
  • Develop marketing assets around value propositions to ensure Mastercard teams have engaging, robust and well-thought-out narratives.
  • Play a part in evolving how we leverage marketing capabilities to bring buying centric solutions to market more effectively to drive awareness, internal and external, engagement and relevance
  • Ensure close alignment and strong working relationship with Global and Services Marketing and Communications Community
  • Play a central role with the Portfolio Product Marketers and Regional B2B & leads by supporting their efforts to drive scale in market while driving consistency of positioning and messaging, balanced with local relevance.
  • Capture learnings and success stories to inform the development of global best practices
  • Identify, develop, and fulfill Marketing activities and tactics that can most appropriately execute the strategy/ plan, considering unique and different objectives across all business units, stakeholders, & partners
  • Drives organization's thought leadership efforts by guiding creation of unique Mastercard perspectives on emerging trends and opportunities for customers to drive awareness for the business
  • Develop content marketing and sales enablement materials, such as whitepapers, articles, case studies, infographics, interactive data visualizations, social media content and foundational sales materials, to drive engagement with target audiences and support sales teams and developer experience
  • Define and articulate buyer-led value propositions, positioning, compelling reasons-to-believe that reinforce the tangible benefits and uniquely competitive advantages of Mastercard’s products and solutions
  • Manage budgets, analytics, and reports

Requirements

  • 10+ years of work experience
  • Bachelor’s degree required, MBA a plus
  • Strong leadership and standing
  • Influencer skills for a cross-matrixed organization
  • Encourager of teamwork, integration & inclusion
  • Passion for market-driven GTM and the buyer experience, customer at the heart of it all
  • Brilliant interpersonal, written, and oral communication skills including proven ability to create simple, compelling customer-facing narratives from complex, technical information
  • Experience working in multiple areas of the Marketing function (Product Marketing, B2C and B2B Marketing, Digital Marketing, Content, etc.)
  • Sensitivity for multi-cultural, diverse background and structure of employees as well as the target audience and business partners
  • Proven ability to build collaborative working relationships with stakeholders at local/ regional/ global levels and to effectively navigate within matrix organizations (functional and geographical)
  • Ability to manage multiple projects, manage creative resources
  • Strategic mindset with ability to make quick decisions in challenging, ambiguous situations
  • Preferred: Expertise in open finance, payment industry, merchant or acquirer, payment facilitator, lending and data
  • Motivated self-driver, able to manage complex/multi-geography projects with a discipline for priority-setting and follow-through. Demonstrated curiosity, agility and rapid learning on new competitors, technologies, and products
  • Cross-cultural and quick understanding and ability to work across levels in a matrix organization
  • Strong and experienced people manager skills
  • Fluent in English
  • Ideally experience scaling campaigns across multiple languages/countries, especially in US and Europe.
Benefits
  • insurance (including medical, prescription drug, dental, vision, disability, life insurance)
  • flexible spending account and health savings account
  • paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave)
  • 80 hours of Paid Sick and Safe Time
  • 25 days of vacation time and 5 personal days, pro-rated based on date of hire
  • 10 annual paid U.S. observed holidays
  • 401k with a best-in-class company match
  • deferred compensation for eligible roles
  • fitness reimbursement or on-site fitness facilities
  • eligibility for tuition reimbursement
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketinglead generationaccount-based marketingcontent marketingsales enablementdata visualizationdigital marketingcampaign optimizationperformance-based marketingmarketing strategy
Soft Skills
leadershipinfluencer skillsteamworkcommunication skillscollaborative relationship buildingstrategic mindsetproject managementcuriosityagilityinterpersonal skills
Certifications
Bachelor's degreeMBA