Content Strategy & Development: Contribute to content strategy; lead development of well-written and succinct marketing content including use case playbooks, thought leadership presentations and event presentations. Content may include; sales materials, client presentations, product collateral, white papers, blog posts, research articles, video scripts, web site copy, social media, newsletters and various internal/external communications.
Product Messaging: Craft and recommend succinct product value propositions that are crisp, competitively differentiated and target market specific. Consideration of market dynamics/ ecosystem, buyer needs, and competitive landscape required.
Strategic Planning: Participate in the development of integrated strategic product marketing plans that are designed to achieve lead gen and/or awareness targets. This includes integrated plan development and tactical execution.
Internal enablement: Own product positioning and narratives driving consistency and sharing messaging among teams. This includes managing materials/ assets and partnering with other marketing peers, product, customer success, sales and regional teams to ensure most current information is being leveraged.
Digital: Participate in development of digital marketing plans (website & social) that are designed to support awareness and lead generation goals. This includes updating digital assets, SEO and SEM.
Reporting & Tracking: Work with broader marketing team to update tracking tools, manage content calendars and support internal reporting activities and ad hoc requests. This includes understanding data and critically evaluating and challenging assumptions.

Requirements

Experience executing product marketing campaigns and measuring programs to assess success and recommend changes
Experience in B2B product marketing
Experience in Cybersecurity
Strong copy writing and communications skills, and attention to details
Experience developing marketing plans informed by strategy and critical thinking.
Experience developing testing plans, concepts, and positioning for product prototypes
Experience leveraging multiple sources of data to identify insights and develop agency briefs, assess creative content across channels, and deliver sales and marketing materials
Creative thinker, yet data driven professional with great comfort evaluating data points.
Collaborative problem solver who operates with a sense of urgency
Team player – ability to multitask, manage ambiguity and thrive in a fast-paced environment
Experience managing agency or internal creative partners
Strong Microsoft Office skills including CoPilot, PowerPoint, Word and Excel skills

Benefits

insurance (including medical, prescription drug, dental, vision, disability, life insurance)
flexible spending account and health savings account
paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave)
80 hours of Paid Sick and Safe Time
25 days of vacation time and 5 personal days, pro-rated based on date of hire
10 annual paid U.S. observed holidays
401k with a best-in-class company match
deferred compensation for eligible roles
fitness reimbursement or on-site fitness facilities
eligibility for tuition reimbursement

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingcopywritingdigital marketingSEOSEMstrategic planningcontent developmentdata analysismarketing campaign executiontesting plans

Soft Skills

attention to detailcreative thinkingdata-driven decision makingcollaborative problem solvingteam playermultitaskingmanaging ambiguitysense of urgencycritical thinkingcommunication