Senior Insights Manager, Brand Health & Reputation
Target
full-time
Posted on:
Location Type: Hybrid
Location: Minneapolis • Minnesota • United States
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Salary
💰 $95,000 - $171,000 per year
Job Level
About the role
- Champion for current and future guests, inspiring the organization to act in their best interest
- Help partners build consumer-centric strategies and activations
- Design and execute guest or consumer research to support key initiatives
- Primary contact for internal partners and identify the appropriate research method, data source and vendor/supplier
- Lead the design, execution, and measurement of consumer perception measurement including brand health and reputation
Requirements
- 8+ years of consumer insights or market research inclusive of brand health measurement or corporate reputation measurement
- Ability to craft a compelling narrative around data and insights
- Experience working with brand health and reputation measurement partners
- Synthesize data from multiple sources into clear, compelling narratives
- Evaluating potential risks based on data-driven insights
- Ability to define and track Key Performance Indicators (KPIs)
- Strong foundational knowledge of qualitative and quantitative research methods and tools
- Capable of managing multiple projects simultaneously
- Ability to manage external vendors, including market research firms and data providers
Benefits
- comprehensive health benefits
- medical, vision, dental, life insurance and more
- 401(k)
- employee discount
- short term disability
- long term disability
- paid sick leave
- paid national holidays
- paid vacation
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
consumer insightsmarket researchbrand health measurementcorporate reputation measurementqualitative research methodsquantitative research methodsdata synthesisKey Performance Indicators (KPIs)data-driven insights
Soft Skills
narrative craftingproject managementrisk evaluationcommunicationcollaboration