Tarallo

Mid-level Copywriter

Tarallo

full-time

Posted on:

Location Type: Remote

Location: Brasil

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About the role

  • The Copywriter is responsible for creating persuasive and strategic content for Stark's clients, who are plastic surgeons.
  • Ensures effective communication and audience engagement by developing copy for campaigns, social media, websites, blogs, e-mails, and institutional materials.

Requirements

  • Create copy for digital marketing campaigns and institutional materials.
  • Develop copy for clients' ads, landing pages, and social media.
  • Write scripts for videos.
  • Work together with designers and strategists to ensure visual and textual cohesion.
  • Research trends and consumer behavior to optimize persuasive writing.
  • Analyze metrics and adjust content for better performance.
  • Participate in internal team meetings (post analyses, daily stand-ups, results reviews).
  • Attend biweekly client meetings.
  • Implement the content strategy aligned with the client's profile.
  • Build a weekly content schedule 15 days in advance and oversee the entire process through to post scheduling.
  • Prepare and provide scripts for Reels and Stories production, reviewing and following the full workflow.
  • Monitor the client's Instagram daily, ensuring all posts are executed as planned.
  • Maintain continuous communication within the group, responding promptly to requests and connecting client, copywriter, and designer.
  • Produce materials for paid-traffic campaigns, including scripts and copy for creatives as requested.
  • Write website copy and ManyChat content as directed by the strategist.
  • Handle occasional ad-hoc requests from the client.
  • Produce, test, and present new content experiments in the weekly meeting.
  • Analyze results and present client performance numbers weekly.
  • Carry out ad-hoc tasks assigned by the team lead.
Benefits
  • Bonus
  • Flexible hours
  • Career development plan
  • Remote work (100% home office)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
copywritingdigital marketingcontent strategypersuasive writingscript writingcontent optimizationmetrics analysiscontent schedulingsocial media managementpaid-traffic campaigns
Soft Skills
communicationcollaborationcreativityorganizationadaptabilityproblem-solvingtime managementattention to detailteamworkclient relations