Tapestry

Director, Brand Marketing and Media

Tapestry

contract

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Job Level

Lead

About the role

  • Drive brand growth and supercharge Gen Z acquisition through a focus on high impact paid media and digital marketing initiatives
  • Provide leadership to a high performing team across brand building and culture-first regional and global initiatives
  • Act as a trusted deputy to the Coach Regional VP of Marketing & PR
  • Lead visible, performance driven work across key markets with a focus on priority investment markets in UK & FR
  • Translate global brand strategy into results and ensure Coach shows up with scale, relevance, and consistency during a critical year of momentum
  • Drive business outcomes through paid media and digital brand marketing
  • Accelerate momentum in key markets, UK & France
  • Deliver measurable Gen Z acquisition, awareness, and engagement across EMEAI
  • Ensure continuity of leadership across brand, media, and agency partners
  • Translate global priorities into clear regional marketing plans, KPIs, and delivery focus
  • Support high-impact initiatives that deliver results within the contract period
  • Provide leadership and direction across EMEAI marketing teams and markets

Requirements

  • 12+ years’ experience in marketing with 4-5 years’ operating at senior management level leading and developing high performance multi-market teams ideally with a background within fashion/retail or culturally driven CPG brands and experience as in-house media leader.
  • Strong background in paid media and digital brand marketing(with fluency in performance marketing tools and metrics), with proven delivery against both upper and lower funnel goals
  • Experience operating within globally led brand strategies and regional execution models
  • Demonstrated success in managing and delivering against omnichannel-led marketing budgets and navigating network AOR agencies and complex stakeholder environments
  • Strong understanding of Gen Z audiences, cultural marketing, and digital platforms
  • Delivery focused, commercially minded, and comfortable operating in fast-paced environments
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid mediadigital marketingperformance marketingomnichannel marketingmarketing budgetsKPI developmentbrand strategyGen Z marketingcultural marketingstakeholder management
Soft Skills
leadershipteam developmentdelivery focusedcommercially mindedcommunicationstrategic thinkingcollaborationadaptabilityperformance drivenresults oriented