Tapestry

Associate, Paid Search

Tapestry

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $68,000 - $85,000 per year

About the role

  • support Sr. Manager, Demand Capture (performance) in designing and executing paid search initiatives focused on improving ROAS, driving incremental growth, and new customer acquisition
  • monitor paid search campaigns across Google and Microsoft, perform daily QA, monitor budgets & test, and provide sub-tactics optimization recommendation
  • Contribute to the process of briefing and approving creative assets through the creative team. Manage asset trafficking documents and calendars, assuring all promo creatives are accounted for and executed properly
  • provide weekly, monthly and quarterly recap of channel performance and key learnings
  • support Sr. Manager, Demand Capture (performance) on monthly and quarterly financial accrual and invoicing submission processes – with the ability to reconcile any variances between budgets and invoices
  • collaborate with internal team for all launches and promotional activity. Act as a liaison with external vendors and agencies to proactively keep ahead of timelines, deliverables, and communications

Requirements

  • Bachelor’s Degree or an equivalent combination of education and work experience will be considered.
  • 2+ years of specialized experience and expertise within paid search, ideally with a recognized brand in retail/fashion or at an agency
  • Expertise in standard industry reporting and key paid search tools, i.e. Google Analytics
  • Require Google ads Search & Shopping ads certificate
  • Ability to understand all key marketing metrics and paid search sub-tactics performance
  • Analytical mindset with strong ability to interpret data and surface insights
  • Demonstrated ability to collaborate with, consult with, and influence cross-functionally.
  • Aptitude for translating marketing plans and outcomes into clear, concise calendars/recaps.
  • Ability to convey and connect both technical concepts and business context.
  • Comfortable working with ambiguity and a bias for action.
  • Strong verbal and written communication skills.
  • Excellent organizational skills are a must.
Benefits
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401 (K)
  • Paid Paternity and Maternity leave
  • Commuter Benefits
  • Disability insurance
  • Tuition assistance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid searchROASGoogle AdsMicrosoft AdsGoogle Analyticsdata interpretationmarketing metricscampaign optimizationfinancial accrualinvoicing
Soft Skills
analytical mindsetcollaborationconsultationinfluencecommunicationorganizational skillsability to work with ambiguitybias for actiontranslating marketing planssurface insights
Certifications
Google Ads Search certificateGoogle Ads Shopping certificate