Tapestry

Digital Analyst – 12-month FTC

Tapestry

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Tech Stack

PythonSQLTableau

About the role

  • The Digital Analyst will join the Tapestry Europe Ecommerce team and play a pivotal role in driving strategic decisions across digital platforms for Coach and Kate Spade New York.
  • Analyse user behaviour, optimize digital performance and deliver actionable insights that enhance the customer experience and maximize business outcomes.
  • Track daily, weekly and monthly traffic, bounce rates, session durations, and conversion rates.
  • Monitor cost per acquisition (CPA), and customer lifetime value (CLV).
  • Deliver weekly, monthly and quarterly reports with actionable insights and include visualizations, trend analysis, and performance against KPIs.
  • Conduct funnel analysis to identify drop-off points and optimize conversion paths.
  • Design and execute A/B and multivariate tests with clear hypotheses.
  • Recommend UX improvements based on heatmaps, session recordings, and user flow analysis.
  • Conduct regular audits of analytics implementations (e.g., GA4 tags, Snowflake pipelines).

Requirements

  • 3+ years' experience in digital analytics or a related role
  • Educational background or equivalent experience in marketing, business, data science, or a related discipline
  • Proficient in Google Analytics, Adobe Analytics, and data visualization tools (e.g., Tableau, Power BI)
  • Skilled in data analysis tools (SQL, Excel), ecommerce platforms (Salesforce, Shopify), and programming languages (Python)
  • Deep understanding of AI/ML frameworks and concepts, including neural networks, deep learning architectures (CNNs, RNNs, GANs) and related development
  • Hands-on experience with platforms such as Content Square to analyse customer behaviour across websites and digital touchpoints, leveraging heatmaps and session replays to identify friction points and recommend optimizations to improve the customer journey
  • Working knowledge of Google Tag Manager (preferred but not essential)
  • Ability to translate data and AI insights into actionable business strategies that drive revenue and customer satisfaction
  • Strong understanding of digital marketing channels and web technologies
  • Excellent cross-functional collaboration skills with the ability to present data-driven insights clearly and persuasively
  • Must possess the right to work in the UK.
Benefits
  • Hybrid working (Tuesday, Wednesday, Thursday in-office, Monday and Friday remote)
  • Flex Fridays (Option to finish early on a Friday)
  • 1 Paid Volunteering Day per year and opportunities to volunteer with global projects
  • Learning & Development opportunities
  • Internal mobility & career progression
  • Regular seasonal and cultural social events
  • Equity, Inclusion & Diversity initiatives which include employee business resource groups
  • 25 days holiday in addition to bank holidays
  • Annual Incentive Plan (company performance bonus)
  • Multi brand discount up to 50% off Coach & Kate Spade New York
  • Private Healthcare with health assessment (Bupa)
  • Private Dental Cover
  • Free 24/7 support for family building, fertility, maternity & newborn care, and menopause with Maven
  • Eyecare vouchers
  • Headspace subscription
  • Employee Assistance Program
  • Employer Pension Contribution
  • Gym discount
  • Interest free season ticket loan
  • Cycle to work scheme

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital analyticsdata analysisA/B testingmultivariate testingSQLExcelPythonAI/ML frameworksneural networksdeep learning
Soft skills
cross-functional collaborationdata-driven insightscommunicationstrategic decision makingcustomer experience optimization