Tanvex Biopharma USA, Inc

Digital Marketing

• Collaborate with CCO and commercial leadership to evolve brand positioning, messaging, and go-to-market strategy as we scale.
• Translate scientific and technical capabilities into compelling marketing narratives.
• Support customer communications initiatives with strategic messaging and materials.
• Analyze Companies market for sizing and needs (including segmentation, adjacent markets, and growth drivers)
• Competitive analysis, both existing and emerging.
• Draws data from both internal BD data sources (e.g. SFDC) and external industry sources.
• Works with CCO to inform key strategic decisions during the 5-year LRP process.
• Keeps CCO and LT informed on marketing trends real time.
• Develop and maintain marketing materials: pitch decks, service brochures, data sheets, and corporate presentations.
• Equip the commercial team with tailored content and campaigns aligned with the sales pipeline.
• Work with Inside Sales to provide key criteria to be used for Lead Scoring to enhance our success rate through the funnel.
• Plan, coordinate, and execute trade shows and conferences including logistics, booth design, collateral, lead tracking and ROI analysis.
• Represent the company onsite, supporting business development and technical teams.
• Set up internal procedures to support conference support from the site.
• Track key performance indicators (KPIs) and marketing ROI.
• Regularly report insights and recommendations to optimize spend and impact.
• Oversee digital presence, including website, SEO/SEM, social media, and email marketing.
• Manage and lead content strategy: case studies, whitepapers, newsletters, technical blogs, etc.
• Coordinate with external digital/creative agency partners.

Digital Marketing Manager

Marketing

• Collaborate with CCO and commercial leadership to evolve brand positioning, messaging, and go-to-market strategy.
• Translate scientific and technical capabilities into compelling marketing narratives.
• Support customer communications initiatives with strategic messaging and materials.
• Analyze Companies market for sizing and needs.
• Competitive analysis, both existing and emerging.
• Develop and maintain marketing materials: pitch decks, service brochures, data sheets, and corporate presentations.
• Equip the commercial team with tailored content and campaigns aligned with the sales pipeline.
• Plan, coordinate, and execute trade shows and conferences; represent the company onsite.
• Track key performance indicators (KPIs) and marketing ROI.
• Oversee digital presence, including website, SEO/SEM, social media, and email marketing.