Senior Director, Demand Generation – Campaigns
Tanium
full-time
Posted on:
Location Type: Hybrid
Location: Emeryville • California • United States
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Salary
💰 $170,000 - $505,000 per year
Job Level
About the role
- Develop and own Tanium’s global integrated marketing strategy
- Design and govern the tiered campaign framework (Tier 1, 2, 3)
- Partner closely with Product Marketing to translate positioning, personas, and product launches into unified global campaigns
- Lead the creation and execution of full-funnel integrated programs
- Act as the connective leader between Product Marketing, Digital, Events, Field & Channel Marketing, SDR, and Sales
- Own campaign performance frameworks, including pipeline contribution, CAC efficiency, conversion performance, and ROI
Requirements
- BA/BS or equivalent industry experience required
- 15+ years' experience in managing demand generation strategy across online and offline channels, demonstrating significant measurable results
- 5+ years' experience leading and managing a team (5+ direct report)
- Experience with Marketing Automation is required. (Marketo experience a plus)
- Experience with Intent Platforms (6Sense)
- Experience with Salesforce CRM
Benefits
- medical, dental and vision plan
- family planning benefits
- health savings account
- flexible spending account
- transportation savings account
- 401(k) retirement savings plan with company match
- life, accident and disability coverage
- business travel accident insurance
- employee assistance programs
- disability insurance
- other well-being benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generation strategycampaign performance frameworkspipeline contributionCAC efficiencyconversion performanceROImarketing automationintent platforms
Soft Skills
leadershipcollaborationcommunication
Certifications
BABS