Tanium

Marketing Operations Specialist

Tanium

full-time

Posted on:

Location Type: Hybrid

Location: Reston • Virginia • United States

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Salary

💰 $55,000 - $160,000 per year

About the role

  • Administer, optimize, and scale the marketing automation platform (Marketo) and its integration with the CRM system (Salesforce)
  • Ensure end-to-end data accuracy, system reliability, and seamless integration across the martech ecosystem
  • Configure, test, and deploy new features, automations, and workflows to support evolving go-to-market needs
  • Troubleshoot technical and data issues across platforms, coordinating with internal teams and vendors as needed
  • Build, QA, and execute multi-channel campaigns including email, nurture programs, forms, landing pages, and event workflows
  • Own program setup, operational readiness, and execution timelines to ensure campaigns launch on schedule
  • Partner with cross-functional internal stakeholders (Marketing, Sales, Events, and Field teams) to operationalize campaign strategies efficiently
  • Continuously improve campaign workflows through automation, standardization, and documentation
  • Maintain database health through segmentation, enrichment, normalization, and ongoing hygiene processes
  • Develop and deliver reporting on campaign performance, funnel metrics, and lead quality
  • Support attribution models and performance analysis to surface insights that improve marketing effectiveness and revenue impact
  • Translate data into clear, actionable insights for marketing and revenue stakeholders
  • Support and optimize lead scoring, routing, and lifecycle processes to improve speed-to-lead and conversion rates
  • Ensure clean and consistent handoff between Marketing and Sales, aligning on definitions, SLAs, and reporting
  • Partner with Sales and Revenue Operations on reporting, pipeline visibility, attribution, and follow-up processes
  • Monitor and support compliance with global data privacy regulations (e.g., GDPR, CCPA) and internal governance standards
  • Maintain accurate system documentation and audit-ready records to support compliance and reporting requirements
  • Promote privacy-first and security-conscious data practices across marketing operations

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field; or equivalent industry experience
  • 2+ years of experience in marketing operations, marketing automation, or a related role
  • Hands-on experience with Marketo and Salesforce in a production environment
  • Strong analytical, organizational, and project management skills
  • Ability to manage multiple priorities in a fast-paced, cross-functional environment
Benefits
  • medical, dental and vision plan
  • family planning benefits
  • health savings account
  • flexible spending account
  • transportation savings account
  • 401(k) retirement savings plan with company match
  • life, accident and disability coverage
  • business travel accident insurance
  • employee assistance programs
  • disability insurance
  • other well-being benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing automationdata accuracysystem reliabilitycampaign executionlead scoringattribution modelsdata analysisdatabase managementworkflow automationreporting
Soft Skills
analytical skillsorganizational skillsproject managementcross-functional collaborationcommunication skillsproblem-solvingtime managementattention to detailadaptabilitystrategic thinking
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Businessrelated field degreeequivalent industry experience